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Product Marketing Manager
1 week ago
Branch Minneapolis, United StatesBranch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We're committed to building and delivering more inclusive and transparent financial p ...
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Director of Product Marketing
2 weeks ago
Perforce Software Minneapolis, MN, United StatesPerforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world's leading companies, such as PIXAR, CD Projekt Red, NASA, Verizon, Honda, and NVIDIA. · Position Summary: · Perforce is searching for a Director of Pr ...
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Director, Product Marketing
1 week ago
CrowdStrike Minneapolis, United StatesCrowdStrike, Inc. Full time R17748 About the Role: We are looking for a Director of Product Marketing to own the positioning, messaging, and go-to-market strategy for Falcon Complete, CrowdStrike s industry-leading Managed Detection & Response (MDR) portfolio. This role will lead ...
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Product Marketing Manager
5 days ago
Integer Holdings Corporation Minneapolis, United States Full timeBy living according to a common set of values, we create a culture that unifies, embraces the uniqueness we all bring to the company, and positions Integer for long-term success. · At Integer, our values are embedded in everything we do. · Customer · We focus on our customers ...
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Product Market Manager
2 weeks ago
RevSpring Minneapolis, United StatesJob Title: Product Marketing Manager · Job Summary: · The Product Marketing Manager is responsible for developing positioning, messaging, competitive differentiation, promotion, and sales enablement. The position ultimately is responsible for collaborating and executing on an ag ...
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Product Market Manager
2 weeks ago
RevSpring Minneapolis, United StatesJob Title: Product Marketing Manager · Job Summary: · The Product Marketing Manager is responsible for developing positioning, messaging, competitive differentiation, promotion, and sales enablement. The position ultimately is responsible for collaborating and executing on an ag ...
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Product Marketing Specialist
1 week ago
Legrand AV, Inc. Minneapolis, United StatesThank you for your interest in becoming part of the team at Legrand · GENERAL PURPOSE · The Product Marketing Specialist serves a critical role in supporting the Marketing team in the launches, promotional programs, and communicationofLegrandAVproducts and associated technology ...
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Product Marketing Specialist
1 week ago
Milestone AV Minneapolis, United StatesProduct Marketing Specialist - Consumer page is loaded · Product Marketing Specialist - Consumer · Apply locations MN-Minneapolis/St. Paul time type Full time posted on Posted 30+ Days Ago job requisition id R03088 Thank you for your interest in becoming part of the team at Leg ...
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Product Marketing Manager
1 week ago
Integer Holdings Corporation Minneapolis, United StatesProduct Marketing Manager page is loaded · Product Marketing Manager · Apply · locations · Plymouth, MN · time type · Full time · posted on · Posted 2 Days Ago · job requisition id · R26652 · By living according to a common set of values, we create a culture that unifi ...
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Marketing Product Manager
5 days ago
Inspire Medical Systems I Minneapolis, United StatesJob Description · Job DescriptionABOUT INSPIRE MEDICAL SYSTEMS · Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical ...
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Product Marketing Manager
13 hours ago
Upwork Minneapolis, United StatesJob Description · Job DescriptionCompany Description · Upwork has partnered with is a global leader in technology, opening new possibilities for people everywhere. · To continue making an impact, they are currently seeking for a Product Marketing Managers who will be responsible ...
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Director of Product Marketing
1 week ago
Perforce Software Minneapolis, United StatesPosition:Director of Product Marketing – Automated Testing & Code Quality · Location:Minneapolis, MN · Perforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world's leading companies, such as PIXAR, CD Projekt Re ...
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Product Marketing Manager
1 week ago
Integer Holdings Corporation Minneapolis, United StatesBy living according to a common set of values, we create a culture that unifies, embraces the uniqueness we all bring to the company, and positions Integer for long-term success. · At Integer, our values are embedded in everything we do. · Customer · We focus on our customers' su ...
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Product Marketing Manager
1 week ago
Philips Minneapolis, United StatesJob Title · Product Marketing Manager · Job Description · Full Time – · Product Manager – · Plymouth, MN – Summer 2024 · Are you interested in a Full Time opportunity with Philips? We welcome individuals who are currently pursuing or have recently completed an MBA degree to ...
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Product Marketing Manager
4 weeks ago
CrashPlan Minneapolis, United States Full timeProduct Marketing Manager - 100% REMOTE · Who We Are: · CrashPlan provides peace of mind through easy-to-use, automatic endpoint data backup. We help organizations recover from any worst-case scenario, whether it is a disaster, simple human error, a stolen laptop, ransomware or a ...
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Manager, Product Marketing
2 weeks ago
The Toro Company Minneapolis, United States Full timeWho Are We? · The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surr ...
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Product Marketing and Delivery Manager
1 week ago
Kaleidoscope Group PBC Minneapolis, United States**Product Marketing and Delivery Manager** · Minneapolis, MN · Full Time · Product · Entry Level · Kaleidoscope is a cloud-based awards management digital platform enabling organizations to fund, design, administer, and host branded scholarship and grant programs. The platfo ...
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Head of Product and Content Marketing
2 weeks ago
Perforce Software Minneapolis, MN, United StatesDirector of Product Marketing – Automated Testing & Code Quality · Perforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world's leading companies, such as PIXAR, CD Projekt Red, NASA, Verizon, Honda, and NVIDIA ...
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Head of Product and Content Marketing
2 weeks ago
Perforce Software Minneapolis, MN, United StatesPerforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world's leading companies, such as PIXAR, CD Projekt Red, NASA, Verizon, Honda, and NVIDIA. · Perforce is searching for a Director of Product Marketing to jo ...
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Global Marketing Product Director
4 weeks ago
The Sherwin-Williams Company Minneapolis, United States Regular, Full timeResponsible for the strategic direction of $1.3B+ Global organization that operates in B2B OEM environment. · Increase revenue and profitability through portfolio management, new product introduction/commercialization and product/platform lifecycle management. · Convert industry ...
Marketing Manager, Product Marketing - Minneapolis, United States - Strategic Education
Description
The Marketing Manager – Product Marketing will develop, implement, and analyze strategic marketing campaigns and initiatives that inspire students to transform their lives through education.
This role requires an analytical approach and an understanding of the market to skillfully connect our degrees and programs to student needs.
The Marketing Manager – Product Marketing will collaborate cross-functionally within the organization on promotional strategies that communicate the value of degrees and programs to prospective students, current students, and alumni.
The Marketing Manager – Product Marketing will possess a deep understanding of priority products, target market(s), value propositions, and the competitive environment; being able to translate business strategies and insights into marketing strategies that drive awareness, consideration, and conversion to degrees and programs.
Essential Duties & Responsibilities:
Marketing Strategy
Function as a subject matter expert when developing and maintaining the go-to-market strategy, positioning, and messaging, for one or more-degree products or programs.
Lead and manage the integration of the marketing and product strategies across channels such as paid media (paid search, aggregator, paid social), website, email, and sales teams(enrollment services).
Product & Brand PositioningCraft a consistent, differentiated, and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans.
Lead and support the creation of new messages, including claims/testimonials, and bring them to market effectively.
Partner with Creative and Brand internal teams and external agencies to ensure proper product representation.
Product Launches
Partner with academics, portfolio strategy, marketing and sales teams to support an evolving product portfolio and successfully bring new and restaged products to market.
Manage and own relationships with academics, portfolio strategy, marketing and sales teams to drive and support product/school initiatives that meet marketing and business goals(KPIs).
Partners with analytics, business partners, and marketing channel owners to understand business performance and trends and proactively makes recommendations that influence funnel performance and other success measures.
Own the performance and tracking of all initiatives and suggest/implement optimizations to deliver on brand and business KPIs.
Product Knowledge
Draw on qualitative and quantitative insights to understand degree/program adoption, usage, and retention across student segments.
Competitive Insights
Gather and/or leverage competitive insights to inform marketing strategy and messaging.
Job Skills:
Ability to work well independently and in a team environment.
Ability to prioritize, manage multiple projects simultaneously and drive projects to completion.
Strong organizational and planning skills coupled with attention to detail and accuracy.
Excellent verbal and written communication skills and ability to build relationships with all levels of stakeholders and personalities.
Comfortable in a fast-paced, multi-faceted, ever changing and sometimes ambiguous work environment.
Excellent strategic and tactical program and project management skills with ability to generate high-impact ideas.
Strong business acumen with ability to provide consultative and diplomatic guidance and support to others to elevate the quality of individual work stream plans.
Ability to analyze results and draw conclusions to guide continuous improvements and new initiatives.Work Experience:
5+ years of experience in a marketing, product marketing or product management role.
Education:
Bachelor's degree required from an accredited institution.
Other:
Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided.
Travel will be more common for roles such as Account Executives %), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role.
If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.Able to access information using a computer.
Other essential functions and marginal job functions are subject to modification.
If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at
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