- Creates and executes marketing plans and campaigns.
- Develops marketing plans including strategy, segmentation, messaging, pricing, target accounts and metrics
- Supports the engagement and enablement of the sales force by identifying sales targets and creating sales enablement tools aligned with the sales process.
- Works collaboratively with Marketing Communications to identify and create sales enablement.
- Responsible for the development of marketing content in support of lead generation and other promotional activities.
- Assesses market needs for product portfolio additions and develops business case for opportunity evaluation.
- Defines marketing/customer requirements for new products conducting Voice of Customer and Voice of Clinical End User research.
- Works collaboratively with product development teams and delivers marketing inputs outlined by ITGR development process. Drives team alignment with customer's needs throughout the development project.
- Develops and maintains market model for assigned markets.
- Overseas and manages medical advisors.
- Develops and maintains a pricing list, aligned with pricing strategy, by product line, market segment and based on volume considerations.
- Adheres to Integer's Values and all safety, environmental, security and quality requirements including, but not limited to: Quality Management Systems (QMS), Safety, Environmental and Security Management Systems, U.S. Food and Drug Administration (FDA) regulations, company policies and operating procedures, and other regulatory requirements.
- Performs other duties as required.
- Excellent interpersonal and written communication skills.
- Excellent cognitive ability with strong technical and clinical acumen.
- Must possess understanding of key financial concepts.
- Demonstrated ability to analyze a marketing challenge and determine appropriate tactic in response to research results.
- Experience in market research, analysis and strategy development.
- Strong verbal communication skills.
- Strong project management skills with ability to multitask and adhere to tight deadlines.
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Product Marketing Manager - Minneapolis, United States - Integer Holdings Corporation
Description
Product Marketing Manager page is loadedProduct Marketing Manager
Apply
locations
Plymouth, MN
time type
Full time
posted on
Posted 2 Days Ago
job requisition id
R26652
By living according to a common set of values, we create a culture that unifies, embraces the uniqueness we all bring to the company, and positions Integer for long-term success.
Customer
We focus on our customers' success
Innovation
We create better solutions
Collaboration
We create success together
Inclusion
We always interact with others respectfully
Candor
We are open and honest with one another
Integrity
We do the right things and do things right
Job Summary:
The primary purpose of this position is to drive formulation and execution of global franchise strategy in support of the company's short and long term revenue goals.
The Product Marketing Manager will combine creative, strategic and tactical thinking with an analytical approach to improve key metrics across the assigned service and product portfolio utilizing both up and downstream marketing initiatives.
Accountabilities & Responsibilities:
Education & Experience:
Minimum Education:
Bachelor's degree with emphasis in marketing, business or other related field. MBA preferred.
Minimum Experience:
Minimum 3-5 years of marketing experience. Experience in medical devices or MDO industry required.
Knowledge & Skills:
o Product Roadmap
o Marketing Plan
o Strategic Planning
o Business Case Development
o Marketing Campaigns
Specialized Knowledge:
o Understanding of global health care markets.
o Understanding of B2B marketing concepts.
o Understanding of key regulations governing medical device industry.
U
S Applicants:
EOE/AA Disability/Veteran
About Us
Integer Holdings Corporation (
NYSE:
ITGR) is the largest medical device outsource (MDO) manufacturer in the world serving the cardiac, neuromodulation, orthopedics, vascular, advanced surgical and power solution markets.
Integer is committed to equal opportunity for all, without regard to race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy and gender), age, physical or mental disability, citizenship, veteran or military status past, current, or prospective service in the uniformed services, genetic information, sexual orientation, gender identity, marital status, or any other characteristic protected under applicable legally recognized protected basis under federal, state or local law.
Greatbatch Integer complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Consistent with those legal requirements, Integer will make reasonable accommodations for qualified individuals with a known physical or mental limitations of otherwise qualified employees and applicants with a disability if such accommodation would allow the individual to perform the essential functions of the job, unless the accommodation would impose an undue hardship on the operation of our business.
If you are interested in applying for an employment opportunity and feel believe you need a reasonable accommodation pursuant to the ADA, please contact us at
All postings presume work will be performed entirely outside of Hawaii, California, Colorado, Maine, Connecticut, Washington, Washington D.C., Jersey City - NJ, Montana, and New York (where management is based outside of NY state).
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