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Senior Marketing Manager - Los Angeles, United States - Bridgestone Americas
Description
Azuga Company Overview
Azuga, a Bridgestone Company, is a mission-driven team committed to remaining the fastest growing enterprise fleet management mobility solution in the industry.
With vehicle GPS fleet tracking, safety camera solutions, driver safety and vehicle diagnostics for small business and enterprise fleets, our fleet management system, and therefore our teams, are helping fleet managers and drivers make smarter decisions when it comes to vehicle maintenance, cost-savings and safety.
We are a group of builders and doers - building the foundations of a dynamic marketing team and marketing strategy to deliver amazing results for our customers and our sales partners.
We are a team with a strong commitment to customer-driven innovation, data-based decision making and a commitment to learning through experimentation.
As a part of Bridgestone, the opportunities can be endless across the broad spectrum of businesses in the Bridgestone portfolio.
If this is your type of work and the type of environment you want to work in, we encourage you to explore our job opportunities.
Job CategorySales & Marketing
Position Summary
The ideal Senior Marketing Manager will have 5+ years of business
experience leading complex marketing strategy development and cross-functional execution. You will be developing and driving marketing programs
from concept to conclusion and evaluating qualitative and quantitative
objectives. The ability to build, execute and support marketing programs and
campaigns that will drive leads and revenue for the direct sales team is
required. You will be responsible for influencing cross-functional teams and
working collaboratively to deliver results.
Compensation:
The target base salary for this role would be $80,000 with an incentive bonus of 10% annual salary.
This position has the option to be a remote opportunity
Pay Range:
$66, $110,000.00
Responsibilities
You will work with the Direct Sales Channel to grow business through various marketing activities across multiple marketing channels with an emphasis on the Enterprise Sales Channel.
Create data-driven marketing campaigns using a multi-channel approach, growth mindset, and creative perspective.
Use data to measure campaign performance and track ROI.
Directly attribute revenue to your campaigns.
Establish clear and consistent communication with the Direct sales team.
Create and manage project plans while coordinating logistics of events and trade shows from planning, pre-event, event, and post-event to ensure flawless execution.
Work directly with digital marketing managers to create innovative campaigns that drive Direct Sales Channel demand and Marketing Qualified Leads.
Select the best third-party vendors for lead generation, content syndication, and events.Collaborate with other departments to drive demand cross-functionally.
Experience with RFPs collaborating across departments is a plus.
Qualifications:
Sales-Force
HubSpot or other marketing automation platforms
Good understanding of SEM, SEO
Sales Enablement tools
Proficiency in writing emails, blog content, and other marketing materials
Attention to detail
B2B marketing
Experience marketing for telematics company a plus
Minimum Qualifications
Typically requires a bachelor's degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience
Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer.
It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment EligibilityIf hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
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