Digital Marketing Manager - Los Angeles, United States - Silvus Technologies

Silvus Technologies
Silvus Technologies
Verified Company
Los Angeles, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

THE COMPANY
Silvus
StreamCaster radios are being rapidly adopted by customers all over the world ranging from the U.S.

and Allied Nations Departments of Defense to International, Federal, State, and Local Law Enforcement agencies, all the way to the Superbowl, Grammys, and industry-leading drone, robot, and other unmanned systems manufacturers.


Would you like to join an incredibly talented group of people, doing very challenging work, with the prime directive of _"Keeping Our Heroes Connected"_
?


Silvus' rapid growth is fueled by a focus on research and innovation and a team of the most passionate, skilled and creative thinking individuals.

_If you are looking for a fulfilling experience, you owe it to yourself to learn how Silvus can be the next chapter of your career.

_


THE OPPORTUNITY
This position is on a hybrid schedule; a minimum of 3 days onsite per week is expected. On-site days are Mondays, Wednesdays, and Thursdays. The location for this role is Silvus Technologies' HQ in the heart of vibrant
West Los Angeles.
The following is a list of at least some of the current essential job functions of the position. Management may assign or reassign duties and responsibilities at any time at its discretion.


ROLE AND RESPONSIBILITIES

  • Partner with the Director of Marketing to craft the Silvus Digital Marketing Strategy, KPIs, and roadmap to grow website traffic, customer engagement, and conversions.
  • Develop and analyze digital marketing KPIs across the tech stack, leveraging insights to maximize lead conversion performance, unify sales and marketing data, and execute accountbased marketing programs for incremental revenue.
  • Own and manage the Silvus website working directly with internal stakeholders, agencies, and external partners to enact website updates, improve its design, and develop new content that enhances the UX of Silvus' online presence.
  • Collaborate with the Channel Sales Director and sales team to develop and execute digital and traditional MDF programs across Silvus Channel Partners and the reseller network.
  • Lead new product introduction campaigns, from strategy to marketing communication content development, ensuring alignment with crossfunctional stakeholders and onstrategy campaign activation across all marketing channels.

REQUIRED QUALIFICATIONS

  • Bachelor's degree in marketing, business, advertising, or a related field is required _(MBA preferred)._
  • Minimum 3 years of digital marketing experience at a B2B or B2G technology or communications equipment products company.
  • Proven expertise in integrated digital marketing strategies encompassing SEO, SEM, and PPC, along with proficiency in website design, marketing tech stacks, and CRM platforms.
  • Strong analytical skills, with a demonstrated ability to leverage datadriven insights for optimizing campaign performance and maximizing ROI.
  • Knowledge and experience in customer segmentation, customer journeys, and marketing automation.
  • Strong project management skills and a bias for action to set and meet project deadlines.
  • Effective communication skills, presentation, verbal and written.
  • Highly proficient with Microsoft Excel or Google Sheets.
  • Occasional travel, up to 1 week per month.

PREFERRED KNOWLEDGE SKILLS AND ABILITIES

  • Aerospace and Defense industry experience preferred.
  • Strong communication and relationshipbuilding skills.
  • Interest and experience in identifying new digital marketing trends that can be leveraged to drive business growth goals

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

  • Ability to stand for long periods, especially at trade shows.
  • Must be able to lift up to 30 lbs.
  • Working in outdoor environments for customer demos or events.
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