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    Director, Digital Activation - New York, United States - OMD USA

    OMD USA
    OMD USA New York, United States

    Found in: Appcast Linkedin GBL C2 - 1 day ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

    We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

    What You Can Expect:

    Our success is underwritten by our core principles:

    • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
    • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
    • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

    All of which is underpinned by a commitment to total transparency.

    Qualifications:

    • 7+ years of integrated media planning and buying experience with recent proven experience in HCP planning and activation required and at least 3 years in a supervisory role
    • Ability to create and execute a holistic channel approach to planning
    • Experience collaborating, presenting and leading communication with media owners, agency business units and creative agency partners
    • Proven leadership ability and experience managing a diverse team and developing talent
    • Advanced knowledge of media fundamentals and an ability to educate at all levels
    • Strong comfort with data, analytics and measurement
    • Track record of handling big client ambitions
    • Leads best practices, processes, methodologies, and frameworks for managing client deliverables and building reputation across stakeholders
    • In depth knowledge of the HCP online media industry including ad technology solutions; advertising/publisher ecosystems, data privacy
    • Understands data driven media planning and buying approaches
    • Seasoned expert with traditional, digital and social strategy and management within Healthcare

    Responsibilities:

    The Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful Director will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.

    • Demonstrates strategic insight to develop long term execution plans from client's stated business objectives, implement those plans, and achieve key metrics (KPI's) as defined by the client
    • An expert in leveraging media analytics to inform decision making, extracting insight/actions from data and relate the "story" back to client's business goals while guiding team in optimizations
    • Experience in HCP media strategy planning and buying driven by deep audience understanding
    • An innovative problem solver who leads with insights derived from data
    • Define product media strategy, managed media mix and budget allocations across HCP platforms
    • Monitor plan and platform performance to continually optimize media strategy
    • Strong organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently manage expectations and deliverables with excellence
    • Experience in providing regular insight and training to challenge and develop team members
    • Understands business concepts and client objectives to identify organic growth opportunities
    • Knowledge and understanding of client business/current issues and marketplace/emerging trends
    • Exceptional interpersonal skills, mastery of working and influencing all levels in a matrix environment
    • Excellent communication skills, can articulate complex concepts to a diverse audience
    • Critical thinker with the ability to make complex decisions
    • Provide regular insight and training to challenge and develop junior team members

    Compensation Range: $90,000 - $215,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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