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    Associate Manager, Digital Activation - New York, United States - OMD USA

    OMD USA
    OMD USA New York, United States

    2 weeks ago

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    Description

    Education & Experience

    • Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications and/or related field
    • 2+ years of digital media buying, negotiation and implementation experience in an agency environment is required
    • Hands on experience in one or more key platforms: Facebook, Twitter, Pinterest, Snap, The Trade Desk, or DV360.
    • Experience generating omni-channel media plans: channel mix, audience, platform, placement, ad mix
    • Bonus if experience activating in X or TikTok
    • Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations
    • Reporting and analytics: ability to craft insights and proficient in excel
    • Aptitude for mathematical concepts and an understanding of the digital marketplace
    • Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
    • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
    • Excellent presentation, verbal, and written skills
    • Open to candidates in our Chicago or New York offices.

    The Associate Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

    Role Responsibilities:

    • Help educate client team on latest trends, best practices, technologies, etc.
    • Present recommendations/ideas to client and internal team
    • Analyze historical and current campaign results to optimize learning and ensure continuous improvement
    • Process and analyze competitive media activity in the marketplace
    • Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks
    • Ensure strategic consistency across all elements of plan development and implementation
    • Establish timetables for development of digital plans and manages expectations on deliverables
    • Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned

    Compensation Range: $50,000 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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