Manager, Data Intelligence - New York, United States - PDX

PDX

Verified Company

New York, United States

5 days ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.

Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing.

With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity.

An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

The Manager, Data Intelligence is responsible for guiding and supporting all facets of CRM analytics projects.

As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

RESPONSIBILITIES:

Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, crosschannel campaigns, digital advertising, promotional activities)
Accurately and effectively estimate level of effort for analytics projects
Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages
Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations
As required/appropriate, perform handson data investigation and analysis in support of program delivery, including development of conclusions and implications
Identify research and analytics initiatives to support strategy development
Create business cases for successful analytics initiatives
Design and manage strategic analytic roadmaps for clients
Present to clients and prospective clients on results of current projects as well as new business opportunities
Manages, trains, and provides ongoing leadership and mentorship to Data Analysts

Qualifications

5+ years handson experience in CRM or marketing analytics; marketing agency experience preferred
Experience managing and/or mentoring junior team members
Strong SQL knowledge and applied experience
Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
Handson experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
Thorough knowledge and applied experience with marketing strategy and analytics design and delivery
Working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst
Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
Ability to manage internal stakeholders at varying levels
Strong multitasking skills and ability to work in a flexible, dynamic and fastpaced environment
Selfstarter with demonstrated instinct for developing insights from data
Excellent communication skills, including written, presentation, and storytelling

Additional Information
The Power of One starts with our people To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and wo