- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping . Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.
- Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications and/or related field
- 2+ years of digital media buying, negotiation and implementation experience in an agency environment is required
- Experience in biddable media buying
- Hands on experience in one or more key platforms: Facebook, Twitter, Pinterest, Snap, The Trade Desk, or DV360.
- Experience generating omni-channel media plans: channel mix, audience, platform, placement, ad mix
- Bonus if experience activating in X or TikTok
- Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations
- Reporting and analytics: ability to craft insights and proficient in excel
- Aptitude for mathematical concepts and an understanding of the digital marketplace
- Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
- Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
- Excellent presentation, verbal, and written skills
- Open to candidates in our Chicago or New York offices. Responsibilities
- Help educate client team on latest trends, best practices, technologies, etc.
- Present recommendations/ideas to client and internal team
- Analyze historical and current campaign results to optimize learning and ensure continuous improvement
- Process and analyze competitive media activity in the marketplace
- Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks
- Ensure strategic consistency across all elements of plan development and implementation
- Establish timetables for development of digital plans and manages expectations on deliverables
- Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned
Associate Manager, Digital Activation - New York, United States - annalect
Description
Job Description
OverviewWe are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:
Our success is underwritten by our core principles:
All of which is underpinned by a commitment to total transparency.
QualificationsEducation & Experience
The Associate Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
Role Responsibilities:
Compensation Range: $50,000 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.