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    Marketing Manager - Los Angeles, United States - Identified Talent Solutions

    Identified Talent Solutions
    Identified Talent Solutions Los Angeles, United States

    2 weeks ago

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    Description
    Position Summary
    The Marketing Manager New Openings will lead projects to support our new location openings across the North American region.

    This position assists the Marketing team through both creative and administrative tasks, executes and assists marketing campaigns for new locations, and plays an integral part in bringing our brand to life


    Key Responsibilities:

    Opening Campaign:
    Create, develop, implement, and execute highly localized marketing and communication plans for new brick and mortar openings for various channels

    Manage content creation and production in close collaboration with our creative team

    Manage and optimize paid media campaigns in collaboration with our media agency


    Opening Activations:
    Create and execute opening activations in close collaboration with our management, fitness, creative, event, retail, and social media & brand influencer teams

    Source and present collaborations with local vendors for a successful opening period

    Be our champion on the ground and make sure our new members have the best brand experience possible


    Planning and Reporting:
    Own opening budgets, project plans, and timelines/schedules

    Act as a liaison between all external partners and internal stakeholders to maintain clear communication throughout the presale and opening phases Provide insights, learnings, and opportunities for continued improvement of the opening process

    Any other projects/duties as assigned


    Competencies & Qualifications:
    Minimum of 5 years of Marketing/Promotions/Advertising experience with at least 2-3 years working with regional/national multi-unit chains, background in fitness and wellness is a plus

    Bachelor's Degree in Marketing, Communication, or related degree highly preferred

    Experience managing events and campaigns for brick-and-mortar business openings or Field Marketing

    Creative mind with ability to adapt overall national strategy into tangible localized opening activities and events

    Proactive communicator with a hands-on mentality and strong organizational skills

    Must be able to build relationships, genuine connections, and trust, both internally and externally

    Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment

    Exercise good judgment in decision making

    Must be able to travel to various fitness clubs and support centers

    We believe that our diversity fuels innovation and benefits our team members as well as our club members.

    All qualified applicants will be considered for employment without attention to race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic information, veteran, marital status, or disability status.

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