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    Content Marketing Manager - New York, United States - AIP Publishing

    AIP Publishing
    AIP Publishing New York, United States

    1 week ago

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    Description
    AIP Publishing is a leading publisher of the physical sciences. Working at AIP Publishing means being part of a mission: to accelerate scientific discovery while reimagining the future of scholarly publishing.

    AIPP is proud to have been named one of the Best Companies to Work for in New York in 2020, 2021, 2022 and 2023. We foster a collaborative, creative atmosphere and encourage an inclusive workplace culture that maximizes individual contributions.

    Our excellent benefits package includes:
    • Paid time off
    • Flexible Work Schedule
    • Competitive medical, dental and vision options
    • Exceptional retirement benefits
    • Training opportunities
    • Tuition assistance
    The Content Marketing Manager is a customer-centric storyteller, copywriter, and data analyst directly responsible for the planning, producing, and analyzing of high-quality content that attracts, engages, and retains customers. The role requires a collaborative, social media-first, critical thinking creator to develop a multi-channel content marketing strategy that builds strong relationships by addressing the needs and interests of our various audience segments and lifecycle stages. The content marketing strategy will shape and deliver a value-focused narrative to audiences that persuades audiences to act and ultimately drives lifecycle conversions.

    The Content Marketing Manager, reporting to the Director of Audience Engagement, willcollaborate cross functionally to develop and execute a visionary, comprehensive content marketing strategy.

    Key Responsibilities:
    • Pitch your ideas and bring them to life - you're a key contributor to our lifecycle strategy
    • Investigate topics by researching scholarly publishing trends, AIPP news, marketing best practices, competitor intelligence, and emerging technologies
    • Know your audience, what they need, what they're asking, and how we can support them
    • Have a clear command of our lifecycle goals, messaging, and values.
    • Breathe new life into existing assets across email, social, products, and websites
    Requirements:
    • 5+ years of direct B2C content creation experience supporting lead generation, demand generation, acquisition marketing, performance marketing, or prospect marketing
    • 3+ years of direct B2C content strategy experience supporting lead generation, demand generation, acquisition marketing, performance marketing, or prospect marketing
    • BA/BS degree in marketing, communications, journalism, or relevant field
    • Excellent grammar, copywriting, editing, and proofreading skills
    • Strong project management skills, and can manage multiple priorities
    • Knowledge of marketing platforms, ex: HubSpot, WordPress
    • Understanding of web publishing requirements
    • Experience using insights like social media analytics, Google Analytics to optimize content
    • Deep understanding of SEO best practices, content optimization techniques
    Preferred Requirements:
    • Master's Degree in Marketing, Publishing, Journalism or related field
    • Deep understanding of scholarly publishing
    • Experience with AI: Worldtune, Writesonic, SurferSEO, Grammarly, Word Rake, ChatGPT, Claude AI, Jasper, , Quillbot, etc.
    • Experience with translation services
    • Experience with online community building
    • Experience with CRMs, CDPs, and marketing automation platforms
    Capabilities:
    • Plan, research, produce, socialize, and evaluate content for an integrated lifecycle strategy: social media posts, emails, surveys, gated content, videos, blog posts, ads, direct mail, SMS, SEO -friendly webpages
    • Exemplary writer, consistent with our company's tone and mission. You write clean, concise, well-polished, and influential copy that connects with personas at different lifecycle stages.
    • Orchestrate content strategies across all channels and platforms to drive traffic and engagement towards conversions, and comfortable with testing content variants
    • Ability to iterate, repurpose, and curate materials to fit various channels, mediums, and journeys, and be a key contributor to SEO strategy
    • Create and maintain marketing's editorial calendar
    Additional details:

    $90,000-$110,000

    Salary within the above posted range is based on a variety of factors including relevant experience.

    To be considered candidates must reside within NY, NJ, CT, MD, VA, PA, MA, RI or Washington, DC. This is a remote first plus convening opportunity.

    A wholly owned not-for-profit subsidiary of the American Institute of Physics (AIP), AIP Publishing's mission is to advance, promote, and serve the physical sciences for the benefit of humanity by breaking barriers to open, equitable research communication and empowering researchers to accelerate global progress. AIP Publishing supports the charitable, scientific, and educational purposes of AIP through scholarly publishing activities on its behalf and on behalf of our publishing partners. Our publishing portfolio includes digital books, AIP Conference Proceedings, and peer-reviewed journals across a spectrum of research areas, including our flagship titles Applied Physics Reviews, Applied Physics Letters, Journal of Applied Physics, and The Journal of Chemical Physics.

    AIP Publishing is proud to be an Equal Opportunity Employer
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