Nicole Sano

Collaborative and solutions-oriented creative designer, finding the right balance of pushing innovative design ideas while staying true to the voice of a brand. Passionate about helping clients achieve their vision and courageous enough to push the limits to see what else is possible. Empathetic leader who believes the best solution is found when people come together to share and learn.

Art Director at Fenton Communications, a leading social change agency that creates impactful and innovative campaigns for progressive causes and organizations. With over 19 years of experience in marketing and graphic design, has a proven track record of developing and implementing conceptual ideas and visual stylistic directions across all media platforms, including print, digital, video, mobile, and social.

At Fenton, works on a variety of accounts, producing creative materials that support client communication plans, such as branding/logo design, conceptual campaign ideation, print collateral, video and digital executions, such as websites, influencer, social media, and email campaigns. Works collaboratively with account, digital, social, and project management teams to successfully deliver creative solutions within time constraints and on budget. Analyzes concepts against client requests and strategic goals to ensure they meet the desired outcomes and objectives.

Collaborative and solutions-oriented creative designer, finding the right balance of pushing innovative design ideas while staying true to the voice of a brand. Passionate about helping clients achieve their vision and courageous enough to push the limits to see what else is possible. Empathetic leader who believes the best solution is found when people come together to share and learn.

Professional Experience

FENTON COMMUNICATIONS | ART DIRECTOR

AUGUST 2021–Present

• Develop and implement innovative conceptual ideas and visual stylistic directions across all media platforms including print, digital, mobile, and social for a wide variety of clients
• Create and adopt visual styles and tonal personalities reflecting the nuances of the client’s brand and voice
• Work collaboratively with Account, Digital, Social, and Project Management teams to successfully produce creative within time and budget expectations
• Maintain direction over assigned internal graphic designers, production artists, and outsourced creative contractors
• Art-direct photo shoots in-person, virtually, or by providing art direction decks to client and photographer

FORDHAM UNIVERSITY, OFFICE OF MARKETING AND COMMUNICATIONS | SENIOR DESIGNER

February 2007–AUGUST 2021

• Conceptualized and art-directed multi-platform campaigns that supported the overall University and departmental strategic goals
• Worked with Project Managers and editors to update and design hundreds of pieces for internal University clients each year, including digital and print advertising, brochures, invitations, and flyers
• Led design for one of the biggest annual projects of the enrollment group; a personalized information packet with admission and financial aid information
• Spearheaded a project to set up PhotoShelter, a digital asset management system of 18K+ photos for the marketing department
• Art-directed photoshoots, including scouting locations, recruiting students, and hiring photographers

Activism

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | NASSAU COUNTY CHAPTER  |  LEGISLATIVE LEAD

February 2018–Present

• Forge relationships with office of each of Nassau County’s three Congress members,  six state senators, and five assembly members that support the Moms Demand Action  mission; lead joint meetings to lobby for sensible gun laws
• Represent the organization as a gun legislation expert at speaking engagements, including conversation panels and lawmaker’s events on the topic
• Volunteered in the 2018 election before taking on role of Local Legislative Lead
• Grew the team of volunteers from 15 to 75 in the first five months of 2020
• Organized 2020 election outreach; due to COVID pandemic, adjusted typical door-knocking strategy to weekly phone and text banks for candidates

Education

DREXEL UNIVERSITY
Bachelor of Science, Graphic Design

Skills & Abilities

• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe Premiere Pro
• Adobe Acrobat Pro
• Google Suite
• Microsoft 365