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    Senior Brand Manager - Houston, United States - ARI (Axcel Recruiting Inc.)

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    Description


    The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.


    RESPONSIBILITIES:
    Includes the following; other duties may be assigned.


    • Develop and mine insights to determine consumer opportunities
    • Create new Digital Marketing and eCommerce Sales strategies
    • Identify and commercialize new platform innovation ideas
    • Develop/tighten new product strategy in line with brand growth strategy
    • Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
    • Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
    • Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
    • Participate in improving organizational process and train marketing talent

    CAPABILITIES:

    • Creative
    • Strategic
    • Influence
    • Analytical
    • Decision making
    • Communication skills
    • Collaborative
    • Ability to multi-task and prioritize
    • Results orientation
    • Leads courageously
    • Thrive in an entrepreneurial, fast paced and dynamic environment
    • Resourceful
    • Excel at interacting with all levels of management including senior leadership .

    SKILLS:

    • Proficient in new product development validation research techniques
    • Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
    • Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
    • Ability to develop and commercialization innovation both close-in and breakthrough
    • Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
    • Knowledge of traditional customer base
    • knowledge of core marketing processes, digital strategies, & eCommerce.

    EXPERIENCE:

    • 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
    2-3 years of Digital & eCommerce


    EDUCATION:

    • Bachelor's Degree. MBA preferred
    #J-18808-Ljbffr


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