- Take brand ownership and provide the vision, mission, goals and strategies.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Strong analytical skills to mine data and create analyses
- In-depth understanding of the companys current products to help drive future product development.
- Familiarity with the latest trends, technologies and methodologies in graphic & web design.
- Strong interpersonal and communication skills to work cross-functionally.
- Good leadership and project management skills to build effective teams and keep tasks on track.
- Good strategic thinking skills and ability to recommend focused plans to capitalize on opportunities.
- General understanding of consumer research methodologies.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- General financial acumen to understand P&L statements and ROI analysis.
- Excellent written and verbal communication skills
- Ability to use Microsoft Excel and Powerpoint.
- Ability to use Nielsen and IRI (or other syndicated data source).
- Ability to use SAP & One-World Sync preferred
- Proven working experience as brand manager or senior associate brand manager.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- Comfortable working with numbers, metrics and spreadsheets
- Excellent understanding of the full marketing mix.
- Preferred experience in consumer promotions, package design and new product projects.
- Preferred understanding of US retail food trade classes through cross-functional relationships
- Accountable, results-oriented, analytical, trustworthy, good leader, persuasive, team player, proactive and innovative.
-
Brand Experience Manager
1 week ago
Ezee Fiber Houston, United States**Brand Experience Manager** · As a **Brand Experience Manager** for Ezee Fiber, you will play a crucial role in representing our fiber internet services and building positive brand awareness within the community. You will be responsible for promoting our brand, engaging with pot ...
-
Associate Brand Manager
1 week ago
Himalaya Wellness Sugar Land, United States**Department: Marketing** · **Job Classification: Exempt** · **Job Type: Full Time** · **Location: Houston, TX (Remote)** · **Summary** · Himalaya Wellness is seeking an Associate Brand Manager to join our brand team, to support our North American portfolio of products that inclu ...
-
Brand Manager
1 week ago
Saint Arnold Brewing Company Houston, United StatesThe ideal candidate is a passionate, creative brand marketer with experience developing and executing successful strategies, creating programming, developing and testing content and managing media. · Develop and help implement the annual go-to-market plan for driving sustainable, ...
-
Brand Manager
1 week ago
ARI (Axcel Recruiting Inc.) Houston, United StatesThe Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share ...
-
Brand Manager
1 week ago
NSTXL Success Houston, United StatesAbout NSTXL · The National Security Technology Accelerator (NSTXL) harvests innovative technology from the commercial and non-defense marketplace, ensuring the development of better, cheaper, and faster defense capabilities. We offer a unique and simplified approach to rapidly d ...
-
Brand Manager
1 week ago
Mexcor International Houston, United StatesJob Type Full-timeDescription Why Mexcor From "ME" to "WE" culture full of opportunity and incredible career potential. Work for an industry leader who invests in their people & technology. Mexcor International operates in all 50 states and is a vertically integrated distributor ...
-
Brand Manager
2 days ago
Mexcor International Houston, United StatesJob Type · Full-time · Description · Why Mexcor · From "ME" to "WE" culture full of opportunity and incredible career potential. Work for an industry leader who invests in their people & technology. Mexcor International operates in all 50 states and is a vertically integrated d ...
-
Brand management administrator
1 week ago
Crimson Solutions Hilshire Village, United States**About Boehmert & Boehmert: ** · Intellectual Property is our core competence. · As one of the largest and most renowned law firms for Intellectual Property (IP) in Europe, we offer our clients "everything in IP" from a single source. From consulting on patents for technical inv ...
-
Brand Manager
1 week ago
TCE Houston Houston, United StatesJob Description · Job DescriptionAt Third Coast Events, We provide transformative training experiences that drive performance for our team members and revenue for our clients. For years, we've trained the top performers in the marketing industry to be the best at providing qualit ...
-
Brand Manager
3 weeks ago
Saint Arnold Brewing Company Houston, United States Full timeSABC is looking for a Brand Manager responsible for stewarding the strategy of the SABC brand. ...
-
Brand Performance Manager, Collection brands
1 week ago
Neurocrine Biosciences Houston, United StatesPurpose and role of job: · This position leads, plans, develops, implements and administers development and training programs within the plant for all hourly and salaried team members throughout the organization. The Manager also acts as a liaison and advisor to the plant leader ...
-
Associate Brand Manager
1 week ago
Himalaya Herbal Healthcare Houston, United StatesHimalaya Wellness is seeking an Associate Brand Manager to join our brand team, to support our North American portfolio of products that includes supplement and personal care, particularly our global brand—Himalaya since 1930. · Reporting to the Director of Marketing, you will b ...
-
Associate Brand Manager
1 week ago
Himalaya Herbal Healthcare Houston, United StatesHimalaya Wellness is seeking an Associate Brand Manager to join our brand team, to support our North American portfolio of products that includes supplement and personal care, particularly our global brandHimalaya since 1930. · Reporting to the Director of Marketing, you will be ...
-
LICENSING BRAND MANAGER
1 week ago
Bioworld Merchandising Houston, United StatesLicensing · Planning / Allocations · Project Management · Mid to Senior Level · Mid to Senior Level (Management) · LICENSING BRAND MANAGER - Hybrid · Bioworld Merchandising is a leading design and distribution company of licensed and private label apparel, headwear & accessories ...
-
Senior Brand Manager
1 week ago
ARI (Axcel Recruiting Inc.) Houston, United StatesThe Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. · RESPONSIBILITIES: Includes the following; other duties may be as ...
-
Associate Brand Manager
1 week ago
Valyrian Enterprises, inc Houston, United StatesHave you been wanting to start a career in sales but unsure of where to begin? · At Valyrian Enterprises, our Entry Level Associate Brand Manager role will provide you with complete training and mentorship in communication and customer service while mastering an effective sales ...
-
Senior Brand Manager
1 week ago
INCPG Houston, United StatesThe Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. RESPONSIBILITIES: Includes the following; other duties may be assig ...
-
Brand Manager, Microsoft
1 week ago
Zones Houston, United StatesCompany Overview: · Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data ...
-
Project Manager 3D Brand Experience
2 weeks ago
VIM Group BV Houston, United StatesHoe ziet jouw werkdag als Project Manager 3D Brand Experience eruit? · Met jouw energie en enthousiasme weet jij van iedere dag een succes te maken. Hoe? Jij weet als Projectmanager 3D Brand Experience als geen ander hoe je alle ballen hoog moet houden en sturing moet geven aan ...
-
Associate Brand Manager
1 week ago
AMG Marketing, inc Houston, United StatesJob Description · Job DescriptionOur company is a marketing and sales company in Houston, representing one of the most significant energy based businesses. As a company, we've helped those fortune clients expand their footprint through innovative marketing and sales strategies an ...
Brand Manager - Houston, United States - INCPG
Description
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Managers primary responsibility is assisting the Director of Marketing in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals. As a portfolio manager, the BM helps to define, protect and deliver upon the brands positioning and equity to achieve financial well-being for their brands. This position requires the ability to work independently to provide analyses of sales and industry trends. It also requires leadership of cross functional teams consisting of members from Sales, Customer Marketing, Operations, R&D and Finance in identifying and innovating solutions to business issues and opportunities. This position has shared responsibility with the Director for $270MM in sales and for managing our consumer investment budget. This role will require ~10% annual travel.
MAJOR DUTIES/RESPONSIBILITIES/SKILLS:
Business Analysis (40%) Work with marketing director for guidance to create reports and provide analyses of sales trends by brand, SKU and customer. Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands. Create situational assessments and go forward recommendations for the brands as a key input into Riviana Foods annual planning process.
Marketing Program Development and Execution (40%) Work with Director to become an expert on the Rice consumer, to include: demographics, purchase behavior, market segmentation, product positioning, current trends and need gaps by reviewing existing marketing research and by participating in the design and execution of new research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines, project management oversight to keep moving forward, as well as, handling agency and providing feedback on creative ventures. The BMs role also requires the ability to partner with external suppliers including advertising, social media, digital and PR agencies, graphics and promotion firms. The BM shall also create purchase requisitions and manage payment of invoices for marketing programs.
Customer Marketing, Sales and Category Management Liaison (20%) Partner with marketing Director and Trade Marketing to ensure brand strategies and plans are clearly communicated throughout the sales organization. Lead the creation of sales materials for new items and programs. Create Shopper Marketing programs with meaningful consumer insights and incremental ROI.
MINIMUM KNOWLEDGE/SKILLS/ABILITIES REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES/RESPONSIBILITIES:
Bachelors degree in Marketing with MBA (preferred) or other Bachelors degree with MBA
2 - 4 years of marketing-related experience.