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    Marketing Executive - New York, NY, United States - Scope3 PBC

    Scope3 PBC
    Scope3 PBC New York, NY, United States

    2 weeks ago

    Default job background
    Description
    Scope3 is on a mission to decarbonize media and advertising.

    The Head of AdTech Partner Marketing will report to the Leader of Scope3's Global ATP (AdTech Partner) business comprised of the world's largest Platforms, Publishers and Data companies.

    As an expert in your craft, you obsess over out-marketing the competition and delivering best-in-class experiences. You will be supported by the global marketing team members spanning public relations and communications, product marketing and events.

    You'll focus on deeply understanding the needs of our customers and be sure their voice is reflected in market-specific value propositions and marketing activities.

    The ideal candidate cares deeply about decarbonizing digital media and advertising, is a strong leader and operator and has the ability to drive outcomes in support of Scope3's mission and company goals.

    Partner with the commercial ATP's Executive Leader and Business Development Executives to create and execute marketing programs & strategies that develop Scope3's brand presence and support revenue goals.

    Spearhead the implementation of programs and projects to optimize category and regional marketing operations.
    Establish deep expertise of Scope3's platform and products and the value they provide our partners. Work with commercial leaders and event partners to identify owned event opportunities and sponsorships. Execute on local events such as dinners, speaking opportunities, summits, and more.
    Research competitive intelligence and share your findings across the global organization. Use this information to identify creative differentiators for each market and strategize ways to out-market the competition.
    Define success metrics for marketing activities. Develop and continually optimize an effective marketing playbook that allows us to maximize the efficiency of each campaign.
    In depth experience and a demonstrable success across all functional aspects of marketing.
    Proven experience in strategic partner/channel marketing
    platforms, publishers, data companies.
    Created / executed measurable B2B programs and marketing efforts that deliver against bold business goals.
    A strong understanding of branding with excellent written and verbal communication skills and strong attention to detail
    Experience using CRM and marketing automation tools. HubSpot a plus
    Familiarity with the digital advertising ecosystem and key players.
    Outstanding communication skills and the ability to translate complex concepts into simple and compelling marketing messages.
    Proficient in the use of CRM and marketing automation tools (HubSpot a plus).
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