Website Marketing Executive - New York, NY, United States - commercetools

Description

We didn't become the fastest growing, highest ever valued SaaS software company in digital commerce with nearly 100% year-over-year growth by sitting on the sidelines.

As the founder of the headless commerce concept, the leader in true composable commerce, and the visionaries behind MACH — our patented tech has radically disrupted the world of enterprise ecommerce software


Valued:

Intelligent, resilient, passionate individuals hailing from over 50 countries across the globe, speaking over 43 languages, and collectively embracing diversity, encouraging inclusion, and fostering a culture of care.

As our Head of Field Marketing, you will help us achieve that goal by owning demand generation and pipeline creation in North America with support from global performance marketing.

You'll collaborate closely with the regional Sales and BDR teams to drive pipeline for target and white space accounts and cross- and up-sell programs for existing customers, to reach our annual regional revenue targets.

The role will have a heavy focus on demand generation, account-based marketing, pipeline progression, and customer marketing.
Lead the development and implementation of innovative marketing programs in partnership with the Performance Marketing Team to achieve revenue and pipeline objectives
Drive differentiated marketing strategies across the full customer life cycle including account acquisition, account expansion and adoption
Provide strategic direction and drive strong alignment, integration, and collaboration in the joint business planning process across the region and with Corporate Marketing
Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline
Coordinate with our Business Development Team to optimize lead volume and quality with the goal of generating high-value sales opportunities
Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics
Marketing Operations Excellence
Effectively manage the marketing budget and make effective investment decisions based on corporate, marketing, and regional priorities
Create and communicate goals, objectives, and KPI's for all marketing initiatives and ensure measurements are achieved
Build productive and influential executive relationships with internal and external constituents
Demonstrate exceptional people and resource management ensuring highest potential for achieving marketing KPIs and maintaining a high-performing team
Strong collaborative approach working with key stakeholders from the region while aligning with cross-functional marketing team goals
Ensure performance and role expectations are clearly defined, communicated, and executed
Create an atmosphere where timely and quality information flows smoothly, deadlines are respected and met, and employees are engaged and energized
Strong background leveraging digital and social strategies to drive account management, demand creation, and revenue impact
~ Ability to drive marketing strategy from vision to execution
~ Capacity to thrive in a demanding, quick-turnaround environment where change and transformation are a dual reality
~ Generous compensation structure consisting of salary, competitive stock option package, various benefits and perks
Regular internal training sessions
Morning person or night owl? A diverse, creative workspace with an international culture & learning environment
Well-Being: 100% employer-covered medical, dental, and vision insurance for employees and dependents
Generous time off for personal time, vacation, parental leave, holidays, well-being, bereavement and volunteering
Enjoy a flexible, hybrid working environment
Newly updated modern office at the American Tobacco Campus in the heart of Downtown Durham
We're a dog friendly office
Semi-monthly team events
We have foosball, darts, ping pong, and a golf putting simulator
We believe that our diversity makes us a stronger team.

We are committed to fair hiring practices regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
American Indian or Alaskan Native
Male
Female
Protected Veterans (Select one)
I am one or more of the classifications of protected veterans
I am not a protected veteran
Yes, I have (or have previously had) a disability
No, I don't have a disability