Multi-Family Marketing Manager - Foster City, United States - Legacy Partners

Description

Friday, May 3, 2024
We are an Equal Opportunity Employer. We maintain a drug-free workplace. Some positions require pre-employment drug screening and all positions require criminal background screening, on candidates selected for hire.

We also participate in E-VERIFY, a service of DHS and SSA, verifying the identity and employment eligibility of all persons hired to work for the company.

Summary

:

This

position works

closely with marketing

, property operations, and our development

group

to develop, manage and execute

m

arketing

and advertising

initiatives

for lease ups, renovations and stabilized communities

.

The position plays an integral role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring quality leads.

In addition, this position identifies and evaluates new digital technologies and uses analytic tools to better optimize marketing campaigns, email marketing, social media, reputation management and display and search advertising.

In

addition, this

position

will

also

help develop

companywide

marketi

ng programs and policies that

continue to

enhance

the

company brand

. This candidate

will have a

strong

understanding of the various

marketing

channels –

branding,

display and search

advertising,

email marketing, social media, reputation

management, signage, outreach and event marketing.

This p

osition

is hybrid

and

based in the

Foster City

, CA

corporate office.
Essential Duties and

Responsibilities,

include

,

b

ut not limited to the following:

Manage

th

e

mar

keting

strategy and execution for lease ups, renovations and stabilized communities

to

ensure it

meet

s or exceeds the

performance and financial goals

set for

the community.
Create marketing plans and budgets for new developments, acquisition and stabilized

communities
Partner with internal team

members and external vendors

to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of internet, print,

collateral,

referrals, signage, outreach marketing, event marketing, and other tactics, and select the appropriate marketing techniques based on resident profile and market conditions
Provides additional and in-depth marketing support to underperforming communities by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing marketing, advertising, pricing and promotional campaigns, and closely following up and monitoring results
Project manage the branding, design of responsive websites, setting up and managing rent café marketing services and programs, social media, reputation management, SEM/SEO strategies, email marketing and any other digital related campaigns
Manage advertising and marketing sources by requesting appropriate lead tracking solutions numbers and emails and sourcing it back to Yardi, maintaining relationships with vendors, negotiating rates and informing team of new updates and incentives, reviewing contracts, overseeing, monitoring and adjusting digital campaign strategies
Collaborate with the Regional Portfolio Managers and Vice President of Marketing

to develop and assist in strategic and tactical advertising campaigns and media plans for the communities, as well as execution of the digital plan
Update content and photos on the corporate website, community websites and advertising listing sites
Manage, monitor and evaluate social media and reputation programs to ensure content is cohesive with community branding and goals. Initiate innovative strategies to increase lead generation and engagement
Responsible for claiming and editing directory listings and setting up social and reputation accounts for the company
Reviews google analytics, advertising and marketing

reports to analyze, adjust and make recommendatio

ns on ad source performance
Assists with new business proposals, presentations and attend meetings to secure new business and clients
Create and develop companywide

marketing programs and policies to help enhance the brand
Research new products and services and assist with the pilot of new systems and programs
Assist with setting up training for our on-site associates with the various marketing vendors to ensure they are utilizing the programs and tools successfully
Assist with the marketing set up and tra nsition of new acquisitions and/

or dispositions
Create marketing agendas, attend meetings,

and visit community and their competitor's sites when necessary
Play an active role in managing, researching and recommending digital marketing initiatives. Stay abreast of the best practices and latest trends and incorporate them when appropriate
Provide technical support for all marketing systems and services
Work with other associates in the company as well as outside consultants (i.e., marketing, public relations, ad agencies

, etc.) to

coordinate campaigns to fit in

to the overall marketing and promotional goals of the organization
Provide support and assistance

to

Corporate O

ffice,

IT Group,

Development, S

VP of Operations,

Regional Portfolio Managers,

Business Managers and Onsite Teams
Support the Marketing Department in various projects and other duties as assigned
Qualifications

:

Position

is hybrid

and

based in the

Foster City

, CA

corporate office
1

0-15

% travel is

required; mainly in the Western United States
Advertising creativity and Internet savvy
Strong understanding of marketing fundamentals
Strong internet, mobile and social media aptitude
Working knowledge of search engine marketing including search engine optimization, local search and pay per click advertising
Working knowledge of online reputation management and social media
Knowledge and understanding of Google Analytics
Attention to detail and a high level of accuracy required
Advanced organizational and time management skills
Team

player (excellent attitude, professionalism and enthusiasm)
Flexible and ability to change quickly
Self-starter mindset; a

bility to work in a fast-paced environment

with multiple competing deadlines
Constantly seek innovative and better ways to accomplish goals
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

.
Education/Experience:

Bachelor's degree in Marketing, Public Relations,

Communications, Media Studies

strongly preferred.
Knowledge of the real estate development and

multi-family experience

is required.
U

nderstanding of

3

rd

party

fee

management

and ability to manage to varying owner criteria.
In-depth knowledge of

various

media outlets

, digital marketing

best practices and results tracking is required.
Language Ability
:

Excellent verbal and written communication skills required.

Proficiency in the English language, both written and verbal, is required.
Writing
:

Knowledge on how to write effective copy

in

a variety of styles

for websites,

advertising listings,

collateral and social media and review sites -

Facebook,

Instagram,

Yelp,

Google

,

etc.
Research
:

Ability to monitor, learn and adapt in th

e

fast-changing

environment. Identify new services and products that can help improve the company's performance or enhance the overall brand
Communication Skills and Problem-Solving
:

Knowing how to best communicate the company's and/or properties' messages on different platforms, including managing the need to convey sensitive issues or deal with angry residents and customers
Interpersonal Skills
:

As a direct connection between the company, the employees, the residents and the public, strong interpersonal skills and

being

approachable online and in person
Technical Skills
:

Understanding computers,

Internet access and having excellent tech savvy talents

Advanced level of Microsoft office suite, graphic design, and InDesign is strongly preferred. Experience with Yardi Voyager Software is required
Graphic Design Skills

:

Knowledge of Photoshop, Adobe Illustrator, InDesign or equivalent design software programs to resize images or produce collateral such as print ad

s, flyers or promotional pieces
Reasoning Ability
:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Physical Demands
:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to be mobile and to talk or hear.

The employee is occasionally required to lift up to 25 pounds. The vision requirements include close vision and the ability to adjust focus.

This job description is not intended to be all–inclusive, and the employee will also perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.

This job description does not constitute a written or implied contract of employment.

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