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Redwood City

    Marketing Manager - Redwood City, United States - Crescent Services

    Crescent Services
    Crescent Services Redwood City, United States

    2 weeks ago

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    Description

    Why The Grand Bay Hotel San Francisco?

    Grand Bay Hotel have a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotel run remarkably. When that happens, our guests experience The Grand Bay Care.

    Our guests benefit from what each associate does as a part of this shared vision. We live the belief that we are successful because of our associates and that every role is important. As you grow, so does the Grand Bay Hotel and Crescent, an industry-leading ideal.

    We value you and what you do. Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.

    We are looking for a Marketing Manager with a passion for hotel marketing and can see opportunities everywhere. This person will focus on driving revenue and innovation and can adapt and modify plans as market conditions change. This role will create new content and campaigns to increase revenues for our hotel rooms and outlets.

    What will you be doing?

    Social Media

    Overall - The marketing Associate should create and drive a social media strategy that supports the property with oversight from the DOSM and support as needed from the Corporate Sr Digital Strategist

    Understanding of social media marketing best practices and strategy across all major social media platforms (Facebook, Instagram, and Twitter)

    Understanding of the best practices for hotels/restaurants/hospitality brands within the social media space and the ability to implement those practices across all channels

    Ability to create professional, relevant, and on-brand content to be published to all profiles

    The ability to strategically think and implement a plan on social media channels that will support brand awareness and more extensive sales & marketing goals

    Ability to set goals and benchmarks for social media success and the ability to strategically plan on how to meet those goals

    Ability to competently engage and respond to guest comments and messages across all platforms; knowledge of how to handle a guest crisis should it arise via social media

    Competency in using or learning additional social media tools - Hyp3r, Sprout Social, etc.

    Email Marketing

    Manage the Email Marketing strategy targeting business travel audiences to drive revenue, develop loyal customers and convey necessary business information.

    Development of email campaigns including timeline, content, targeting, and management of e-blast tool.

    Content Management

    Website Content - responsible for reviewing and updating website content, ensuring the best practices are implemented.

    Responsible for providing the digital vendor with content ideas, upcoming events, and assets (i.e., photography)

    Advertising Content - responsible for reviewing, providing actionable feedback, and approving paid advertising copy, display advertisements, and social media advertisements

    Coordination with Sales, Operations, and Revenue Management on packages, offers, and promotions in line with the hotel's needs.

    Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing

    Oversee the process of photoshoots and implementation of new images for hotels following a photo shoot. Oversee the process of auditing brand sites, Social pages, review sites, etc.

    Public Relations

    • Assist DOSM with planning and executing PR-worthy activations, programming, amenities, packages, etc.
    • Support DOSM with communication with PR agency when needed - for example, assistance with coordinating media visits
    Branding

    Ability to utilize branding documents provided by branding company to help understand brand story and identity; ability to pull that brand identity through effectively and accurately to other tasks

    What's Required?

    Working knowledge of social media channels

    Must have some marketing experience, preferably within the hotel industry.

    Knowledge of:

    Email & Newsletter Tools

    Content Management Systems (Website)

    Customer Relationship Management (Email) System

    Creative Tools (Canva, Adobe Photoshop)

    Comfortable working with property management, revenue, and analytics.

    Excellent written & verbal communication skills

    Knowledgeable about current industry & technology trends

    Comfortable with copywriting, taking photos for social and straightforward design in Canva

    You must be organized, have excellent attention to detail, and have strong follow-thru

    You are self-motivated and proactive

    You are a team player and know how to be scrappy

    Problem solver and a creative thinker

    Ability to work a flexible schedule to include nights, weekends, and holidays as needed

    The role will report to the Director of Sales & Marketing

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
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