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    Director / Senior Director - Los Angeles, CA, United States - Allied Global Marketing

    Allied Global Marketing
    Allied Global Marketing Los Angeles, CA, United States

    1 week ago

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    Description
    Allied Global Marketing is looking for an experienced Programmatic, Senior Director, to lead our in-house programmatic offering.
    The Senior Director would be responsible for overall programmatic strategy, execution and performance working with our programmatic team. This position has an emphasis on expanding our offerings to build additional partnerships, including programmatic OOH. Seek out and build effective partnerships with programmatic vendors and ad tech companies
    Lead contract negotiations with vendors to drive better terms and pricing
    Conduct regular performance reviews of programmatic campaigns, provide optimization recommendations and ensure campaigns achieve key goals and ROI targets
    Develop and execute plans to scale first-party data utilization for targeted audience buying
    Lead programmatic forecasting, budgeting and financial planning in conjunction with senior leadership
    Manage programmatic team members, provide training and guidance to foster their performance and growth
    Lead programmatic forecasting, budgeting and financial planning in conjunction with senior leadership
    7+ years experience in programmatic media buying, ad operations, or related field
    ~ Expert knowledge of programmatic media with emphasis on digital OOH
    ~ Proven ability to plan and manage programmatic campaigns
    ~ Experience managing a programmatic team and developing team members
    ~ Strong analytical skills and data-driven thinking; able to analyze campaign performance and identify optimization opportunities
    ~ Bachelor's degree required

    This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO).

    We also offer 10 company paid holidays.

    #LI-Remote
    #
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