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    Analytics Optimization Specialist - New York, United States - Latitude, Inc.

    Latitude, Inc.
    Latitude, Inc. New York, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionNew Job Opportunity - Analytics Optimization Specialist/ Analytics Manager

    New and exciting job opportunity with a client based out of New York, NY. Looking to hire an experienced analytics manager with a minimum of 3+ years of related work experience working on a digital marketing team. Must have technical ability in SQL, Tableau, or Adobe Analytics. Must have experience measuring paid media.

    Must have industry experience in travel/hospitality, live entertainment, or e-commerce

    Logistics of the Role:
    • Full Time - Direct Hire
    • Hybrid - 2 days a week on site (Tuesday and Thursday)
    • Compensation k (Dependent on experience)
    Day to Day Activities:
    • Provide leadership in identifying strategic reporting and analytics needs to drive business unit goals and objectives.
    • Architect solutions based on our clients' objectives
    • Translate requirements into analytics roadmap and delivery plan
    • Lead team and manage delivery chain
    • Deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
    • Design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance
    Qualifications/Requirements:
    • Bachelors degree in marketing or a related field is required
    • 3+ years of experience in consumer insights and/or analytics with increasing responsibility and focus on data analytics in E- Commerce, live entertainment, or travel/hospitality
    • Adobe Analytics Experience is required
    • Experience with SQL, Tableau, or BI Tools
    • Experience measuring paid media

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