Campaign Manager, Paid Social - New York, United States - Zenith

Zenith

Verified Company

New York, United States

6 days ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.

We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Zenith is part of Publicis Media, the media arm of Publicis Groupe.

The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients.

This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists.

Responsibilities:

Plan, execute, manage, and optimize media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign lifecycle
Maintain and organize campaignspecific materials in team's shared document repository
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Strategic oversight of large accounts and client relationships
Develop, grow, and maintain relationships with internal teams through exceptional client service
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all preproduction and live campaigns
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Attend client meetings, as needed
Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

Fouryear college degree
Must have 1 year of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills
Strong desire to contribute to a team

Additional Information
LI-Hybrid

24-3760