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Sayreville

    Associate Marketing Manager - Sayreville, United States - Sabert

    Sabert
    Sabert Sayreville, United States

    1 week ago

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    Description
    Brief Description


    The Associate Marketing Manager is responsible for the development and implementation of all marketing communication projects and programs to support the corporate branding and positive image of Sabert in the marketplace.

    The primary areas of focus are sales tool development, website maintenance, trade show management, content creation, and sales & marketing support.

    Key Responsibilities


    Content Creation:

    Collateral creation and maintenance:
    product brochures, specification catalogs and presentations utilizing PowerPoint, Canva, Adobe design tools
    Lead the development, production and deployment of our bi-annual magazine, Spotlight
    Manage product imagery library and creation

    Sales & Marketing Support

    Maintain, monitor and support compliance of brand guidelines, managing evolution as necessary
    Support the marketing department in new product launches and the creation of digital launch kits
    Assist in maintaining marketing materials and information posted on internal shared sites
    Develop and manage various communication tools targeted to customers to effectively support marketing activities, new product launches, tradeshow participation and other corporate initiatives
    Develop sales collateral (stock lists, sell sheets, etc.) as requested
    Pursue and remain current on market research in order to assist in providing trend data presentation materials

    Website Development & Support

    Manage outside agencies as needed for website additions, landing pages and updates
    Facilitate and coordinate the maintenance of materials and information posted on the website to ensure it is current, relevant and accurate
    Create and maintain links to other sites, tools and information to ensure optimum impact of the website
    Monitor, track and report on website activity; implement changes or modifications as appropriate
    Maximize opportunities to drive meaningful traffic to site

    Event Planning


    Plan and execute participation in tradeshows and events, including: design and maintenance of booths; lead development, tracking and support; product sample requests, design and selection of collateral materials; etc.

    Support the planning and execution of large sales meetings and events (National Sales Meeting, National Trade Shows)

    Required Knowledge, Skills & Abilities

    Strong communication skills:
    Must have demonstrated ability in written and verbal communications

    Exceptional creative skills:
    Naturally curious and creative; capable of generating ideas or building on the ideas of others; demonstrated ability to develop visual and graphic designs

    Organization:

    A structured and disciplined thinker; must organize/prioritize work, manage multiple tasks & projects and function effectively as an individual contributor as well as a member of a small team.


    Interpersonal Skills:

    Must possess the ability to relate well to people at all levels of the organization and work in cooperation with others to effectively coordinate activities in order to accomplish tasks.


    PC/Technology Skills:
    Must be proficient in Microsoft Office applications. Experience with Google Analytics and Adobe Creative Suite is a plus.

    Self Starter:
    Able to work independently; enjoys creating and implementing new initiatives.

    Required Experience And Education

    Bachelor's Degree required or Equivalent Experience
    2+ years of progressively responsible marketing, communications or related roles
    Experience working closely with sales teams on marketing communication initiatives
    Experience with trade shows
    Graphic design experience a plus

    #J-18808-Ljbffr
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