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    Senior Marketing Manager - Los Angeles, United States - Planet Interactive

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    Description
    Senior Marketing Manager, Business Responsibility

    Our well-known Technology client's Global Business Marketing team is looking for an experienced, savvy and nimble marketer, who is passionate about the role the brand plays in the evolution toward a safer digital landscape that protects people and helps businesses grow, to join their Safety & Integrity marketing team.

    As the digital ecosystem continues to evolve, driven by societal issues, cultural shifts and demand for safer, more inclusive spaces, our work to demonstrate that the client's platforms are a safe and meaningful place for people and brands remains a top priority.

    The successful candidate will develop and execute the marketing strategies and programs to support critical Business Responsibility efforts for advertisers, agencies, partners and industry bodies.

    This is a 40 hour/week, fully remote role. This is a 4 month contract position with the high chance of extension.


    Pay Rate:
    Up to $80/hr depending on experience and location

    Marketing Manager Responsibilities
    Help set the business marketing strategy for Safety & Integrity initiatives globally, developing progressive approaches to educate, inspire and enable clients and the industry
    Craft the outbound marketing strategy for Business Responsibility for key solutions and GTM moments related to integrity (e.g., elections, ads and commerce policies/best practices), responsible media investments (including DE&I and youth wellness) and the regulatory environment
    Create and scale compelling, integrated marketing content (e.g., POVs, narratives, messaging, presentations, guides, product collateral, videos, digital, etc.)
    Collaborate with cross-functional partners (e.g., Industry Marketing, Events, Global Customer Marketing, Comms, Digital) on opportunities to leverage and scale work via major marketing moments, campaigns and channels to reach relevant audiences
    Partner with global cross-functional teams, including business product marketing, sales, PR and policy, to advance goals
    Stay abreast of breaking news, geopolitics and technology trends in the advertising industry


    Marketing Manager Requirements:


    Need to think creatively to bring simplicity and transparency to these complicated, nuanced topics while collaborating with a wide network of internal partners, such as Integrity, Policy, Comms, Legal, Sales, Marketing and Product Marketing.

    Deliverables include marketing programs, narratives, messaging, collateral, digital communications and more.

    Need to be a strategic thinker, a storyteller and a proactive self-starter with confidence operating in high-pressure situations with senior stakeholders.

    Having a solid understanding of the digital advertising industry, including how the advertising landscape is changing due to societal shifts and pressure, is a must.

    #J-18808-Ljbffr

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