Jobs
>
Nashville

    Digital Marketing Manager - Nashville, United States - Upperline Health

    Upperline Health
    Upperline Health Nashville, United States

    Found in: Lensa US 4 C2 - 2 days ago

    Default job background
    Healthcare
    Description
    ABOUT US

    A Specialty Path to Good Health

    Upperline Health is the nation's largest provider group dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of transforming specialty care, Upperline Health is a pioneer in bringing value-based care models into specialty care. Upperline delivers a more efficient path for patients to receive consistent and effective treatment for chronic illnesses.

    Triage is temporary.

    Treatment is transformative.

    Upperline Health providers coordinate patients' care among a team of specialists - physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs.

    We put patients at the center of value-based care.

    This position is a hybrid role based out of the Nashville office.

    ABOUT THE DIGITAL MARKETING MANAGER
    The Digital Marketing Manager is responsible for planning, executing, and managing comprehensive digital marketing campaigns. This includes online advertising, social media marketing, SEO, and other digital channels. The goal is to drive brand awareness, patient acquisition, and revenue growth through digital channels.

    This role will interface with other departments across the company to execute strategic goals. This person must have experience in digital advertising, web management, digital marketing and communication, and analytics.

    What You'll Do
    • Digital Strategy Development:
      • Develop and implement a comprehensive digital marketing strategy aligned with business goal of new patient acquisition.
      • Stay updated on industry trends and emerging digital platforms to ensure the company remains competitive.
    • Online Advertising:
      • Plan and execute online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
      • Partner with paid advertising agency to monitor and optimize advertising performance based on key metrics.
      • Collaborate with operations team to align monthly spend with clinics in greatest need of new patient volume.
    • SEO and SEM:
      • Partner with SEO agency to implement and manage SEO strategies to improve the website's organic search ranking and google business profile listings (map pack).
      • Create content and collaborate with content creators including physicians and other clinicians around the company to optimize content for search engines.
      • Monitor and manage paid search campaigns (SEM).
    • Website Management:
      • Work closely with web development agency to ensure the website is optimized for user experience and conversions.
      • Implement and analyze website analytics to make data-driven decisions.
    • Analytics and Reporting:
      • Utilize analytics tools to track and report on the performance of digital marketing campaigns.
      • Provide regular reports to management with insights and recommendations for improvement.
    • Budget Management:
      • Manage the digital marketing budget effectively, allocating resources to achieve maximum ROI.
    • Social Media Management:
      • Develop and manage the company's presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
      • Collaborate with internal communications and freelance designer to create engaging content and campaigns to build brand awareness and engage with the target audience.
    QUALIFICATIONS OF THE DIGITAL MARKETING MANAGER
    • Bachelor's degree in Marketing, Business, or a related field.
    • Proven experience as a Digital Marketing Manager or in a similar role.
    • Highly adaptable and stays current with the rapidly evolving digital landscape.
    • In-depth knowledge of various digital marketing channels and best practices.
    • Strong analytical and project management skills.
    • Excellent communication and interpersonal skills.
    • Working knowledge of marketing automation tools.
    • Agency experience or agency management experience preferred.
    • Healthcare experience is a plus.
    BENEFITS
    Comprehensive benefit options include medical, dental and vision, 401K, and PTO.

    COMPENSATION
    Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience.

    Job Type: Full-time
  • Legacy South

    Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 2 days ago

    Legacy South Nashville, United States

    Primary Responsibilities · Oversee individual communities to ensure consistency and compliance to the division's signage and collateral materials · Create and manage non-digital advertising and promotional budgets · Manage advertising agencies and ensure quality and on-time resul ...

  • Pabst Labs

    Market Manager

    Found in: Appcast Linkedin GBL C2 - 3 days ago

    Pabst Labs Nashville, United States

    Company Description · Pabst Labs is a brand that offers a new kind of buzz to the same blue ribbon you know and love. Our products are perfect for sparking creativity and enhancing experiences. You can learn more about us at or on Instagram @pabstlabs. · Role Description · This ...

  • Legacy South

    Marketing Manager

    Found in: Lensa US 4 C2 - 5 days ago

    Legacy South Nashville, United States

    Primary ResponsibilitiesOversee individual communities to ensure consistency and compliance to the divisions signage and collateral materialsCreate and manage non-digital advertising and promotional budgetsManage advertising agencies and ensure quality and on-time results within ...

  • Southwestern Consulting

    Marketing Manager

    Found in: Lensa US 4 C2 - 5 days ago

    Southwestern Consulting Nashville, United States

    Job Summary · The Product Marketing Manager collaborates with internal marketing, product and sales teams to make ideas come to life. This position is responsible for the creation of detailed marketing plans for strategic products, as well as the ongoing coordination of go-to-ma ...

  • Legacy South

    Marketing Manager

    Found in: Lensa US 4 C2 - 2 days ago

    Legacy South Nashville, United States

    Primary Responsibilities · Oversee individual communities to ensure consistency and compliance to the divisions signage and collateral materials · Create and manage non-digital advertising and promotional budgets · Manage advertising agencies and ensure quality and on-time res ...

  • Calvetti Ferguson

    Marketing Manager

    Found in: Lensa US 4 C2 - 5 days ago

    Calvetti Ferguson Nashville, United States

    As the Nashville Marketing Manager at Calvetti Ferguson, you'll play a vital role in developing and executing marketing activities that generate leads, elevate brand awareness, and position us as a leader in the industry and Southeast region. Our collaborative team thrives on inn ...

  • Hester & Cook

    marketing manager

    Found in: Lensa US 4 C2 - 5 days ago

    Hester & Cook Nashville, United States

    The Marketing Manager at Hester & Cook Design Group, Inc. is a key role within the company, supporting the retail, online and wholesale channels. This highly relational leader has strong project management skills, is detail and solution-oriented, and has a keen eye for design and ...

  • Genesco

    Marketing Manager

    Found in: Lensa US 4 C2 - 2 days ago

    Genesco Nashville, United States

    The Ideal Candidate · The Marketing Manager is responsible for implementing and coordinating licensee brand requirements and drive retailer communications and sales support for Genesco Brands Group along with interfacing and collaborating with individual licensor(s) and managing ...

  • Genesco

    Marketing Manager

    Found in: Lensa US 4 C2 - 2 hours ago

    Genesco Nashville, United States

    The Ideal Candidate · The Marketing Manager is responsible for implementing and coordinating licensee brand requirements and drive retailer communications and sales support for Genesco Brands Group along with interfacing and collaborating with individual licensor(s) and managing ...

  • Moody Nolan

    Marketing Manager

    Found in: Lensa US 4 C2 - 5 days ago

    Moody Nolan Nashville, United States

    Marketing Manager · Marketing Managers lead the pursuit process, developing compelling marketing materials that secure transformational projects. The marketing manager is responsible for driving pursuit strategy and excellence, within their assigned practice(s). Our ideal candid ...

  • Pabst Labs

    Market Manager

    Found in: Talent US 2A C2 - 2 days ago

    Pabst Labs Nashville, United States

    Company Description · Pabst Labs is a brand that offers a new kind of buzz to the same blue ribbon you know and love. Our products are perfect for sparking creativity and enhancing experiences. You can learn more about us at or on Instagram @pabstlabs. · Role Description · This i ...

  • Ryman Hospitality Properties, Inc.

    Marketing Manager

    Found in: Talent US C2 - 16 hours ago

    Ryman Hospitality Properties, Inc. Nashville, United States Full time

    Job Description · Manage and execute local marketing and promotional tactics to launch and grow business and achieve targeted results for the new brand, Category 10, with Opry Entertainment Group (OEG). Work closely with corporate marketing and venue leadership to impact growth ...

  • CANarchy Craft Brewery Collective

    Market Manager

    Found in: ZipRecruiter Test10S US C2 - 1 day ago

    CANarchy Craft Brewery Collective Nashville, United States

    Job Description · Job DescriptionDescription:Objective · This position is responsible for the sales and distribution growth of the CANarchy portfolio, focused on CANarchy team management, distributor relationships and retail execution. · Essential Responsibilities · Accountable f ...

  • Old Elk Distilleries, LLC

    Market Manager

    Found in: beBee S2 US - 2 weeks ago

    Old Elk Distilleries, LLC Nashville, United States Full time

    Market Manager Old Elk Distilleries, LLC is hiring a Market Manager for Nashville, TN Job Responsibilities:Deliver on defined KPI goals related to case depletions, barrel sales, market penetration, visibility and quality of execution within defined territory. · Maintain a key ac ...

  • Galactic Advisors

    Senior Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 4 days ago

    Galactic Advisors Nashville, United States

    Galactic is looking for an experienced Marketing Manager to lead the charge across our three core marketing pillars: Demand Generation, Product Marketing, and Corporate Marketing/Brand. This role is your platform to make a significant impact, guiding an integrated marketing strat ...

  • Galactic Advisors

    Senior Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 4 days ago

    Galactic Advisors Nashville, United States

    Galactic is looking for an experienced Marketing Manager to lead the charge across our three core marketing pillars: Demand Generation, Product Marketing, and Corporate Marketing/Brand. This role is your platform to make a significant impact, guiding an integrated marketing strat ...

  • LHH

    Email Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 2 days ago

    LHH Nashville, United States

    We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies. · As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email data ...

  • Coma Inducer

    Retail Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 2 days ago

    Coma Inducer Nashville, United States

    What's a Coma Inducer? Well, glad you asked, a Coma Inducer is the thickest, coziest, most plush, oversized bedding comforter that exists in the world If you think it sounds too good and you'd like to take a nap or sleep in past 8am, then you are not alone Our Coma Inducer brand ...

  • Big Time Toys

    Product Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 2 days ago

    Big Time Toys Nashville, United States

    The ideal candidate will be responsible for creating, developing, and managing all aspects of bringing consumer products (toys) to retail. Your ability to respond to marketplace opportunities including collaboration with the sales team, trends, retailer demands, and more will hel ...

  • Upperline Health

    Digital Marketing Manager

    Found in: Lensa US 4 C2 - 6 days ago

    Upperline Health Nashville, United States

    ABOUT US A Specialty Path to Good Health Upperline Health is the nation's largest provider group dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of transforming specialty care, Upperline Health is a pioneer in bringing value-based ca ...