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    marketing manager - Nashville, United States - Hester & Cook

    Hester & Cook
    Hester & Cook Nashville, United States

    5 days ago

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    Description
    The Marketing Manager at Hester & Cook Design Group, Inc. is a key role within the company, supporting the retail, online and wholesale channels.

    This highly relational leader has strong project management skills, is detail and solution-oriented, and has a keen eye for design and an appreciation for the Hester & Cook aesthetic.

    Additionally, this individual is passionate about delivering best-in-class marketing for Hester & Cook using data driven analytics to help create and shape marketing strategy for the company.


    PRIMARY DUTIES AND RESPONSIBILITIES
    Analyze and access all marketing analytics and campaigns to ensure that all marketing dollars are maximizing impact.
    Provide a comprehensive, strategic marketing plan for the company to ensure all revenue goals are met.
    Flexible and nimble approach to data-driven analytics to meet all revenue goals as needed.
    Oversee management of all social media platforms to maximize the brand.
    Ability to lead and manage a team of two (with a possible third hire within the year).
    Comfortable with ROI metrics on all marketing campaigns as needed, including the revenue achieved.

    Work closely with the marketing team to develop visual aspects of H&C email campaigns, social media posts, flyers, and other graphics needed to communicate the brand message to all channels.

    Working knowledge of and skilled at using Adobe Creative Suite (Illustrator, InDesign, Photoshop
    Contribute to work on webstore/blog, including ideation, styling, creating graphics, etc.

    Track marketing campaign performances across all platforms (Google Ads, Social Ads, etc.) and implement new strategies as needed to meet goals.

    Ensure that all social media comments on all platforms are responded to in a timely manner, as needed.
    Assist with various aspects of the design process for marketing from initial concept to final production.
    Ability to execute all projects in a timely manner.
    Clear and direct communication with associates outside of our organization such as vendors, influencers, customers, et al. as it relates to design and marketing projects.
    Maintain communications via project management software (Asana), phone calls, and meetings.
    Contribute to the updating of brand standards and style guidelines and ensure they are adhered to consistently.
    Ability to work independently, take a high degree of initiative, and adapt to a dynamic environment.
    Experience with email marketing platform (ex. Mailchimp, Emma, Klaviyo)
    Thorough knowledge of and skill using Adobe Creative Suite (Illustrator, InDesign, Photoshop.
    Familiarity with Video Editing or Motion Graphics is a plus
    Work with internal team to provide support for Wholesale markets
    Work in the Wholesale showrooms in a sales capacity during market season as requested (January, February, June, July.
    Ability to work collaboratively across multiple departments to help execute an overall cohesive strategy and plan for customers.
    Attend Hester & Cook Design Group, Inc. team meetings and training as required.
    Other duties as assigned.

    QUALIFIED INDIVIDUALS WILL POSSESS THE FOLLOWING ATTRIBUTES
    Minimum 4 years' experience in a marketing leadership role
    Proven track record in leading data-driven decisions to achieve marketing results.
    Strong results in achieving overall revenue goals.
    Ability to lead a small team to ensure all organizational goals are met.
    Bachelor's degree in graphic design or related field
    Experience with email marketing platforms (ex. Mailchimp, Emma, Klaviyo)
    Thorough knowledge of and skilled at using Adobe Creative Suite (Illustrator, InDesign, Photoshop)
    Familiarity with Video Editing or Motion Graphics is a plus
    Technically-oriented thinker
    Enthusiasm for learning and willingness to acquire new skills to push our organization forward
    Understanding of Social and Google Ads platforms
    Creative energy and positive disposition
    Proven ability to work well in a group setting
    Collaborative; receives feedback well and can change direction to support the needs of the business
    Solid understanding of marketing trends and ability to translate them into a brand's aesthetic
    Demonstrated strong artistic and creative ability
    Ability to keep multiple projects in progress simultaneously while still meeting deadlines
    Strong verbal and written communication skills
    Established organizational skills and ability to work within strict deadlines
    Knowledge of the Shopify ecommerce platform is a plus
    Proficient in using all Office 365 products with an emphasis in Excel
    Experience in database management is a plus
    Comfortable with conflict resolution
    Self-motivated and independent thinker
    Strategic thinker
    Passion for Hester & Cook products
    Provide industry trends and product knowledge to help our customers grow
    Comfortable in a creative culture
    Supervision received
    Works as an integral part of the marketing team under the Chief Strategy Officer (CSO).
    Dotted line reporting to the Chief Merchant Officer (CMO)

    Working Conditions
    Employee reports to Hester & Cook Corporate Office at 2728 Eugenia Avenue,
    Nashville, TN 37211
    Hester & Cook provides access to healthcare benefits after (60) sixty days.

    Expectations for all employees
    Supports the organization's mission, vision, and guiding principles.

    Email cover letter and resume with references to , using

    the subject line "Marketing Manager" . Interviews will be scheduled beginning on or

    before March 18, 2024.

    #J-18808-Ljbffr
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