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    Marketing Manager - Nashville, United States - Ryman Hospitality Properties

    Ryman Hospitality Properties
    Ryman Hospitality Properties Nashville, United States

    5 days ago

    Default job background
    Description


    Manage and execute local marketing and promotional tactics to launch and grow business and achieve targeted results for the new brand, Category 10, with Opry Entertainment Group (OEG).

    Work closely with corporate marketing and venue leadership to impact growth and profitability of a restaurant, bar, and entertainment destination.

    Reports to General Manager with dotted line to OEG's corporate marketing leadership.

    Ideate, define, implement, and execute, in alignment with broader strategy, venue marketing efforts, including a phased go-to-market plan with custom campaigns and promotional communications for each distinct experience within the venue to achieve traffic and sales goals and business objectives.

    Campaigns to include collateral and displays; brand-wide, localized and sponsorship event activations and lead generation promotions.

    Create, coordinate, manage and maintain in-venue marketing collateral (screens messaging, rack cards, promotional fliers, table tents, promotional signage, sales packages, brochures, etc.).

    Evaluate local market conditions to determine optimal marketing strategies and business differentiation by monitoring and analyzing hotel occupancy, convention data, visitor trends, visitor profiles, local economy, and competitive set.

    Manage and maintain local website with timely information and event calendars, including performances, localized promotions, private events, and other operational components of the business.

    Manage guest sentiment reviews, action items and strategies to improve number and quality of reviews.
    Lead the development and implementation of marketing campaigns to drive sales for ticketed events and concerts.
    Support private event sales team in marketing strategy and execution in driving venue rental and catering business.
    Execute customer and data capture initiatives in partnership with corporate marketing team.

    Actively develop and cultivate local relationships, partnership opportunities, and marketing initiatives that support the brand and drive traffic and sales growth.

    This includes partnership efforts with artist management team on fan club initiatives. Manage partnerships with local vendors, freelancers or other marketing suppliers as needed.

    Coordinate with venue and sales leadership to periodically refresh menus, leading the process by receiving approvals for layouts, copywriting, proofing, and printing.

    Engage in and understand overall venue marketing budget. Manage localized spend with a cognizant understanding of monthly programming. Partner with corporate marketing to ensure timely payments and accruals for fiscal month-end close. Participate in monthly operating reviews, providing programming results while communicating opportunities and recommendations.

    Evaluate event and activation effectiveness with trackable KPIs directly tied to venue operations and marketing goals (revenue, covers, PPA, audience acquisition, etc.) and report findings to venue and corporate leadership.

    Serve as point of contact for local press and public relations efforts as needed and at the request of corporate marketing and communications teams.

    Refer press inquiries and heightened public relations issues to corporate communications in appropriate timeframe.
    Ensure all marketing efforts align with corporate-defined brand standards and strategic marketing plans.
    Perform other duties as assigned.
    Requirements

    Education
    Bachelor's degree in Marketing or related field preferred; a combination of practical experience and education will be considered
    Experience

    4+ years marketing experience required; restaurant or event marketing experience preferred
    Use of and experience with social and digital media marketing required
    Experience with ticketed show/event marketing preferred
    Knowledge, Skills and Abilities

    Excellent interpersonal, written and verbal communication skills
    Strategic thinker with solid judgment and decision-making skills
    Solid business acumen with ability to understand and act on financial, customer and other data and information
    High level of dependability, with a keen sense of urgency and a results-driven orientation
    Well-organized, detail-oriented, and able to handle a fast-paced work environment
    Maintain personal integrity by abiding by and supporting the values and principles of the company
    Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
    Design software knowledge and experience, including Adobe Creative Suite
    Licenses / Certifications

    Valid driver's license with satisfactory driving record required

    #J-18808-Ljbffr
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