Mark Gottlieb Jr.

Directed all aspects of marketing combined with traditional, digital, programmatic and broadcast. Lead marketing and advertising teams, working with the company's various labels, products and leadership to develop new projects, concepts and build strong market share and development for private (Government) accounts. Key expert with internal and external agency processes, operations, development and execution. Outspoken individual and critical strategist, board member and leader with competence in public speaking and revenue management. Possess multiple years of media, managerial experience and market branding global strategies.

Blueprint Digital – Sr. Director of SEO (Contract)

Remote | September 2022 - February 2023

• Coach and develop a data-driven, results-oriented, innovative, best-in-class, and inclusive SEO team.
• Help others learn and grow. Recognized that SEO can be a “black box” to others and you understand how to distill down key SEO concepts for others to understand.
• Evolve an SEO program into an SEO Center of Excellence that maximizes traffic and revenue opportunities across the commercial cloud portfolio.
• Stay current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated analysis.
• Analyze complex data sets to identify opportunities, forecast results, and implement strategies in a cross-functional team, as well as prepare and present executive-ready reports with insights about SEO performance.

Creative Marketing Resources - Sr. Account Director (Government)

Remote | August 2021 – September 2022

• Leads and manages the client relationship on across the full ecosystem of a national public health campaign, including creative, creative rotations, media (social, earned, paid, owned, programmatic), and partnerships for private (Government) $1 Billion account.
• Guide production, planning and activities ranging from developing and revising production schedules, forecasting trends and client demand, and managing campaign and websites SEO logistics, strategies, and execution.
• Leading account services for external federal agency under direction of Assistant Secretary of Public Affairs - Public Health Department “We Can Do This Campaign”
• Responsible for staffing, managing, and leading the assigned campaign team and sharing insights on team development and staffing on subcontractor deliverables
• Provide the creative team with a clearly defined brief that contains concise information on the product, audience, SEO strategy, campaign strategy so that they can develop creative ideas applicable to the media channels that will promote the concept most effectively

Drive Social Media - Sr. Account Executive, Key Accounts

Nashville, TN | June 2019 - July 2021

• Supervise and lead the internal cross-functional teams in digital campaigns and strategies
• Work closely with the Marketing and Operations teams to generate leads and develop &
• optimize messaging to increase inbound digital, new media and SEO sales team effectiveness
• Provide accurate direction to planning and buying groups regarding changes in marketing
• and advertising operations for client in Automotive, Entertainment, Real estate, Healthcare, and Political affairs verticals.
• Identify and empathize with the target market and utilize multiple types of data (primary, secondary, web, usage) to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service.
• Run qualitative research groups; use a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions
   

iHeartMedia Market Group - Sr. Account Executive / Local Sales Manager

Nashville, TN | August 2016 - May 2019

• Supervise and directly implemented SEO practices for websites within organic and paid search in automotive vertical, presenting seat of Local Sales Manager.
• Led strategic project planning and growth management in a rapidly changing business arena
• Managed existing and new marketing advertising projects annual and month-to-month generating over $5 million in annual sales budget.
• Performed negotiation of contracts, assistance in development of long-term plans, allocation and monitoring of budgets, and conducting of ROI studies.
• Gain a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socioeconomics and the market for the client’s product and market share

Cox Media Group - Account Executive

Orlando, FL | June 2012 - July 2016

• Identified & analyzed client problems and assumed personal responsibility for selling market-

ing assets into primary targeted verticals.

• Analyzed marketing data to forecast budget needs and report on key performance metrics
• Managed existing and new marketing advertising projects annual and month-to-month generating over $500 thousand dollars in annual billing
• Developed various marketing programs and methodologies to increase customer loyalties and          minimize customer attrition.
• Lead location marketing, email marketing, digital tactics and execution for internal agency Cox Media Group Local Solutions.

Tennessee State University, Nashville, TN | August 2019

Executive, Master of Business Administration and Management

National Association of Black Owned Broadcasters, Tallahassee, FL | May 2013

Media Sales Institute, Florida A&M University

Bethune-Cookman University, Daytona Beach, FL | May 2009 - 2013

Bachelor of Arts in Mass Communications