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    Head of Brand - Los Angeles, CA, United States - Forsyth Barnes

    Forsyth Barnes
    Forsyth Barnes Los Angeles, CA, United States

    3 weeks ago

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    Description

    This range is provided by Forsyth Barnes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

    Base pay range

    $200,000.00/yr - $250,000.00/yr

    Title: Head of Brand

    Location: LA

    Salary: up $200,000 - $250,000 + Benefits

    Brief Overview:

    Forsyth Barnes are currently working with a very exciting DTC business based in LA who are looking for a Head of Brand to come join their team. They are looking for an experienced Brand guru who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. The Head of Brand will be expected to guide and collaborate with content creators, marketers and stakeholders to plan, craft and deliver the world class brand standards.

    This is an exceptional opportunity for a Head of Brand to work with one of the most exciting DTC brands who are going through a large growth period. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

    Head of Brand - Responsibilities:

    • Delivering creative assets that will drive and support the commercial ambitions of the business.
    • Take brand ownership and provide the vision, mission, goals and strategies to match up to the brand vision.
    • Lead and optimize efforts in PR, organic social media, influencer marketing, and partnerships to drive brand awareness and customer engagement.
    • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
    • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
    • Leading projects and pitches through from concept to creation, linking strategy, ideation and design.
    • Ensure that all business strategies, proposals are supported by the highest possible creative standards.
    • Oversee creative, ensuring that deliverables are high quality, represent the brands values and personality and answer the brief.
    • Oversee the full life cycle of net-new in-region campaigns including ideation, enrolment, playbooks, execution and review.

    Head of Brand - Requirements:

    • Expertise in developing and managing partnerships, executing influencer strategies, and leading organic growth initiatives.
    • Must have experience in a start up/hyper growth looking to scale to $100M+.
    • Must have experience in a DTC consumer brand within cosmetics, wellness, health, supplements or consumer goods.
    • Must be a creative thinker and have experience of building a community.
    • Proven track record of implementing and executing brand strategy.

    Seniority level

    • Seniority level

      Director

    Employment type

    • Employment type

      Full-time

    Job function

    • Job function

      Marketing

    • Industries

      Wellness and Fitness Services and Retail Apparel and Fashion

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