beBee background
Marketing / Advertising / Public Relations
Los Angeles
Sabrina Gonzalez

Sabrina Gonzalez

Public Relations Specialist
Los Angeles, Los Angeles


About Sabrina Gonzalez:

Ambitious and driven public relations professional with experience in managing all public relations activities, communications, and media relations. Proven success developing, managing, and implementing media strategies, and measuring results across traditional media and digital channels.


Senior Account Manager | RAGDOLL PR | July 2022 - Present
•Conducting editorial outreach to connect RAGDOLL PR brands with key editors and media outlets for press coverage.
•Manage and maintain social media marketing strategic calendars and day-to-day activities for multiple brands. Own overall strategy for existing and emerging social platforms.
•Secure strategic press coverage (features as well as product placement) in national and key regional magazines, newspapers, TV and online media outlets.
•Build and maintain strong relationships with all necessary editors, journalists, media outlets etc. •Exhibit strong writing, communication and presentation skills to effectively articulate ideas to the media, clients, agency principals and colleagues.
•Develop and execute communication strategies and conduct press outreach to appropriately
position a range of brands in the marketplace
•Plan, develop and advise clients on integrated and measurable PR strategies. •Multi-task across multiple client accounts and proiects under deadline.
•Ensure that key milestones and projects are on track, within prescribed timelines and budgets. •Managing and organize client samples ensuring requests are fulfilled, delivered and tracked.
•Create, maintain and timely distribute editorial reports, press clippings and trackers.
•Generate creative ideas and solutions to everyday problems and challenges.
•Take ownership for specific projects with little to no supervision.
•Interface with clients regularly via client calls and in-person meetings, daily emails and updates etc.
•Oversee media monitoring for all brands
•Daily account management duties including sample send-outs, updating contact lists, developing recaps and agendas, and preparing weekly and monthly client updates and reports
•Contributing to team brainstorms, offer new and unique ways to engage with the press to create larger brand stories on RAGDOLL PR clients.
•Manage interns
•Reports to CEO to provide updates on client status regularly.
•Social Media management and engagement for RAGDOLL PR brands
•Management of Influencer collaborations from start to finish
•Management of all celebrity-related outreach, placements etc. Work directly with stylists •Execute all national PR activities and events for all brands
•Responsible and manages top-paying clients for RAGDOLL PR

Public Relations and Marketing Coordinator | AG Jeans | January 2020 - July 2022 •Strategically conceptualized initiatives to support product releases and quarterly business goals. •Defined project and company vision, strategies, and tactics.
•Managed seasonal influencer +celebrity collaborations, digital brand partnerships, and marketing strategies.
•Developed relationships and secure media coverage with editors and stylists for key magazine placements and their digital divisions and celebrity/vip dressing.
•Facilitated fittings and dress VIP clients for media tours, red-carpet events, photoshoots and personal wardrobe.
•Maintained relationships with print + digital publications, editors, and stylists to identify trends, and developments that might influence PR strategies.
• Managed all paid digital partnerships with top media publications (negotiated rates, programs, and managed projects /launches from start to finish)
• Planned and execute press and retail events that result in high influencer +celebrity attendance, and press coverage
•Efficiently managed high-volume gifting orders for celebrities, editors, stylists, and influencers. •Lead and manage complex proiect timelines with numerous media partners for the brand's digital
marketing initiatives and ensure projects are completed on time.
•Overseed all sample trafficking through leasing with PR firms, editorial requests, showrooms,
photoshoots, and celebrity dressing. LIaisedwiththenetworkotPRagenciestomaintainbrandimageandsecuremediacoverage.
• Identified various media outlet opportunities to utilize when building press content and creating collaborations
•Managed editorial and product flats photoshoots for the brand.
•Traveled and coordinated tradeshows on the East and West Coast to support the sales team.
•Administered a high volume of contracts, proposals, and various PR materials.
•Responsible for accounting for all finances for the department and handling detailed invoice orders
•General support for the Head of PR; to assist in coordinating key PR initiatives, campaigns, launchesandevents
Public Relations and Marketing Assistant | AG Jeans | May 2018 - January 2020 •Wrote press releases to increase interest and expand outreach
•Selected clothing and accessories for photoshoots, red carpet, and VIP events.
•Facilitated daily sample trafficking to various editors, stylists, and events.
•Analyzed and evaluated brand positioning to identify potential PR channels for the brand. •Organized and coordinated press events.
•Assisted on both on and off-site press previews, maintained press lists, and press clippings.
•Generated press coverage, digital +print advertising reports for the marketing manager. •Updated the Pr team and company on all competitor activity and newsworthy news
Communications Department Intern | AG Jeans | March 2017 - May 2018 •Worked closely with the marketing team to produce concepts for brand and major seasonal campaigns.
•Managed samples for photoshoots and editorial pulls.
•Provided support to PR Manager for seasonal gifting initiatives for stylists, editors, and celebrities •Responsible for creating clipping reports of all social and press coverage.
•Responsible for handling call agendas, meeting notes, and recaps.


University of Southern California | 2019 - 2021
• Master of Arts in Strategic Public Relations
California State University, Long Beach | 2013 - 2018
• Bachelor of Arts in Communication Studies • Minor in Public Relations

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