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    Associate Product Marketing Manager - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    1 week ago

    Idaho State Job Bank background
    Description


    Associate Product Marketing Manager at Cornerstone onDemand in Boise, Idaho, United States Job Description At Cornerstone, we believe that everyone has the potential to change the world.

    Our mission is to help organizations develop extraordinary people who deliver extraordinary results.

    We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.

    Are you ready to take on a role that will impact Cornerstone's global success? We're looking for an Associate Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets.

    As a remote position, you'll be able to work from wherever you feel most productive.

    Reporting to a Director of Product Marketing, you will play a crucial role in driving the success of our products in the market.

    You will help partner to develop and execute strategic marketing plans to maximize product awareness, adoption, and revenue growth. If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.


    In this role you will:
    1.


    Market Research:
    Conduct thorough market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies. 2.


    Product Positioning:
    Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences


    3 Go-to-Market Strategy:
    Develop and implement comprehensive go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans


    4 Content Creation:
    Create compelling marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts


    5 Sales Enablement:
    Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively


    6 Customer Insights:
    Gather and analyze customer feedback and data to continually refine product features and messaging


    7 Competitive Analysis:
    Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats


    8 Cross-Functional Collaboration:
    Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy. To view full details and how to apply, please login or create a Job Seeker account
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