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    Content Marketing Manager - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    3 weeks ago

    Idaho State Job Bank background
    Description
    Content Marketing Manager (Remote) at CSW Industrials in Boise, Idaho,

    United States Job Description Company:
    Remote - US

    Description Position Overview:
    The Content Marketing Manager is a hands-on role responsible for developing and executing RectorSeal's content marketing strategy.

    This includes creating and managing all marketing content that the company produces, such as marketing literature, advertisements, packaging, blog/articles, video scripts, website and emails.

    With a dual hat as the content custodian and project lead, oversee marketing and product launch campaign, ensuring quality deliverables and measuring results.

    The ideal candidate should have a strong understanding of traditional & digital marketing, content creation, and project management, along with the ability to build consensus and collaborate with various stakeholders.

    This is a remote position, and it can sit anywhere in the continental United states (48 states).


    Job Responsibilities:
    Develop and execute the company's content marketing strategy, with a particular focus on copywriting. Work closely with the product team to craft marketing copy verbiage emphasizing product attributes, advantages, and communication points.

    Write marketing literature and advertisement copy, blog posts, articles, social media posts, and emails that are engaging, and error-free with target audiences in mind.

    Conduct keyword research and optimize SEO content for search engines. Manage the day-to-day operations of content marketing projects. Collaborate with designers and other marketing/eCommerce members to create high-quality content and ensuring that all marketing efforts are coordinated.

    Identify content opportunities, needs, goals, and target audience preferences, as well as align digital and content initiatives with overall business goals.

    Act as a 'communications gatekeeper,' by reviewing and editing all content for style, grammar, spelling, syntax, and punctuation, upholding the RectorSeal brand, voice and communications standards.

    Own, manage and update the Company Marketing Content Style Guide for companywide, consistent messaging and communication delivery, both internally and externally.


    Minimum Qualifications:

    • Portfolio Requirement: Must present a collection of writing samples
    • Educational Background:
    Bachelor's degree in marketing, communications, journalism, or a related discipline


    • Content Marketing Expertise:
    Minimum of 3 years in content marketing, particularly emphasizing copywriting, complemented by robust writing a To view full details and how to apply, please login or create a Job Seeker account
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