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    Web Analytics Specialist Remote - Dallas, United States - TheWiseSeeker

    TheWiseSeeker
    TheWiseSeeker Dallas, United States

    3 weeks ago

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    Employee
    Description

    At The Wise Seeker, we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights. This role will help our client transition towards a more data-driven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.

    Location: Philadelphia, PA, US (working Eastern time zone)

    Sector: Pharmaceutical / Bio-tech

    Tasks


    1. Competitive web landscape insights gathering and analysis - secondary research
    2. Gathering, cataloging and analyzing global and country web-related market research
    3. Regulatory insights gathering, including cataloging of country-level restrictions for web
    4. Gathering output from CX work as input into commercial web strategy
    5. Proposal for gathering additional HCP and HCC/patient insights for web
    6. Additional support for web team, as needed

    Requirements


    1. Previous healthcare/pharma industry experience (Essential)
    2. Experience with data sets, especially competitive intelligence and/or external trends
    3. Digital/Web Strategy/Competitive Intelligence experience
    4. Understanding of web analytics, Google Analytics
    5. Specific in-house pharma experience as opposed to agency

    Skills

    1. Experience with competitive analysis tools
    2. Independent worker and strong collaborator
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