Jonathan Williams

As a Marketing Manager at Crescent & Hill Regional Hospitals and Specialty Care Clinics, I bring the message of exceptional, local, community healthcare to a diverse audience of patients, providers, and partners. With over 15 years of combined experience in marketing, graphic design, and project management, I have the skills and knowledge to conceive, design, and execute comprehensive marketing campaigns that increase brand awareness, patient satisfaction, and revenue.
 

I work closely with C-Suite executives and cross-functional teams to align marketing initiatives with overall business strategy and goals, as well as coordinate, plan, and execute community events, hospital tours, and sponsorship opportunities that enhance brand favorability and visibility. I also leverage my graphic design abilities, creativity, and exceptional writing and editing skills to create engaging and consistent content across digital and print platforms, reaching over 47% more Facebook followers and generating up to 26,000+ views per post. My passion for branding and creativity drives me to achieve brand success through meticulously devised pioneering strategies that make a positive impact on the local community.

I am an experienced Marketing Manager with 15+ years in marketing, graphic design, and project management. My track record includes successfully developing and executing comprehensive marketing strategies, enhancing brand visibility, and boosting conversion rates. I possess exceptional organizational and leadership skills from my background in project management, allowing me to oversee interdisciplinary teams and ensure timely project completion. My passion for branding and creativity drives me to achieve brand success through innovative strategies.

My core competencies encompass product marketing, cross-functional leadership, event planning and marketing, KPIs, market development, graphic design, SEO, social media management, strong writing and editing skills, trend analysis, analytical acumen, B2B sales, client presentations, and among others.

In my recent role as Marketing Manager and Lead Graphic Designer at Crescent & Hill Regional Hospitals and Specialty Care Clinics in Lancaster, TX, I achieved significant results, including increased patient census and ambulance runs to the ER. Collaborating with C-Suite executives, I aligned marketing initiatives with overall business goals, coordinated impactful hospital events, and improved patient satisfaction scores by 82%. My experience extends to cross-functional collaboration and the creation of marketing plans and educational materials for new service lines.

As a Digital Marketing Coordinator at the same two hospitals, I was able to boost brand recognition through omni-channel social media campaigns and achieve substantial follower growth and engagement. I also played a crucial role in unifying the voice and branding of each hospitals across digital and print platforms.

My earlier marketing experience as a Junior Marketing Executive/Publicist at RFPR, Inc. in Los Angeles involved creating client presentations, orchestrating events, and fostering client and media relationships. In addition to my marketing background, I've demonstrated versatility and leadership in roles such as Sales Service Specialist/Interim Project Manager at Shorr Packaging Corp., Operations Project Manager at Benchmark Facility Solutions, Implementation Project Manager for National Accounts at Pollock Orora, and Senior Supply Chain Analyst for National Accounts at Pollock Orora. I have a Bachelor of Fine Arts in Theatre Performance from Baylor University and professional training in graphic design, along with a Digital Marketing certification from HubSpot Academy.

My extensive experience, skills, and dedication make me well-suited for roles as a Marketing Manager or Product Manager, where I can leverage my expertise in branding, project management, and strategic marketing to drive success for your organization.

My journey as a theatre major at Baylor University marked a pivotal chapter in my life, equipping me with invaluable skills that have seamlessly transitioned into my career in marketing.

In theatre, I discovered the power of storytelling and audience engagement. Crafting compelling narratives and emotionally resonant performances became my forte. Little did I know that these principles would become the cornerstone of my marketing philosophy. Just as a well-executed play captures and maintains an audience's attention, marketing campaigns must engage customers through narratives that strike a chord with their hearts and minds.

Effective communication, honed on the theatre stage, became a vital asset in my marketing career. The ability to project my voice and convey emotions through body language translated seamlessly into the world of marketing, where clear and impactful communication is paramount.

My journey took an unexpected turn as I delved into graphic design, both as a self-taught enthusiast and through professional training. This fusion of skills proved to be transformative. I acquired the expertise to create visually captivating content that not only grabs attention but also effectively conveys a brand's message. From designing logos to crafting engaging social media visuals, graphic design has proven indispensable in the marketing landscape.

One of the most profound lessons I've learned is the significance of catering to the sales funnel and understanding consumer decision-making. Just as a theatre production unfolds act by act, marketing campaigns guide consumers through the stages of awareness, consideration, and conversion. My skill lies in crafting strategies that align seamlessly with each phase of the customer journey, ensuring that the right message reaches the right audience at the right time.

My unwavering commitment to staying current in the ever-evolving field of marketing has driven me to undertake marketing certification courses, avidly read industry articles, and watch informative videos from reputable content creators. This dedication empowers me to apply the latest trends and principles in marketing to my work, keeping my strategies at the cutting edge.

In conclusion, my education as a theatre major at Baylor University bestowed upon me a unique set of skills and perspectives that have been instrumental in my marketing career. From storytelling and communication to graphic design and staying abreast of industry trends, these experiences have shaped me into a marketer who not only comprehends the intricacies of human behavior but also possesses the creative prowess to craft compelling narratives. My journey in the dynamic world of marketing continues, marked by enthusiasm and an unceasing quest to forge new connections, engage audiences, and inspire action.