Taysha Silva

Technical Writer

DHS FEMA - Denton, TX

March 2022 to Present

• Create technical documents and manuals, explaining complex information in a clear and concise manner
• Perform hard-copy and electronic copy editing such as memos and publications
• Work with program staff to ensure accuracy and clarity of product descriptions, including SOPs, process manuals, new protocols, and other content
• Edit, rewrite, and reorganize materials
• Establish and maintain a database record of correspondence and information related to administrative operations

SEO Specialist

Mojo Media Labs - Remote

July 2021 to September 2022

• Perform keyword research, content and SEO audits, to guide content strategy, brand messaging, and project management and set timelines and roles.
• Write diverse digital content deliverables for B2B clients across a wide range of industries, including customer experience, software, and engineering (landing pages, email nurture, white papers, ads, blogs, etc.)
• Create digital assets and workflows for marketing automation and account-based marketing through Hubspot
• Interview subject matter experts and communicate with stakeholders throughout approval processes

Content Curator

3rd Millennium Classrooms - San Antonio, TX

August 2020 to February 2021

• Write engaging copy for social, online, email, and digital targeted toward different customers from different industries
• Brainstorm, develop, and execute creative strategies

Digital Marketer, Website Content Writer, and Brand Representative

HealthLabs.com - Houston, TX

July 2018 to May 2020

• Write updates and descriptions to old content, increasing traffic to site by 25% and simplifying technical concepts into easily understandable and appealing language.
• Perform keyword research and average keyword increased by 6 positions in the SERPS on rewritten pages
• Create emails to encourage sales. Email campaign converted 12x more than any other medium with an average of $6,000 in additional revenue
• Perform peer reviews and guided content through internal approval process
• Communicate cross-departmentally with contact center/sales, legal, developers, and upper management.to address user experience issues and drive action
• Communicate with prospective customers, evaluated their needs and advised

Copywriter

Reverb Marketing - Houston, TX

January 2019 to June 2019

• Create copy to improve engagement, traffic, and sales for businesses
• Develop biweekly content calendars for Instagram, Facebook, and Google Posts, as well as collateral material
• Work with strategists, photographers, and clients to conceptualize and plan content for campaign launches, specials, events, and grand openings
• Manage reviews for businesses on Yelp and Google reviews, as well as direct messages and comments on social media

Technical Writing - George Mason University

English - Southern Methodist University, BA

Course completion in The New Trainer's Guide to End User Documentation - Udemy

Course completion in Learn API Technical Writing: JSON and XML for Writers - Udemy

Course completion in Learn API Technical Writing 2: REST for Writers - Udemy