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    Manager, Healthcare Brand Marketing - Santa Barbara, United States - Kate Farms

    Kate Farms
    Kate Farms Santa Barbara, United States

    1 week ago

    Default job background
    Full time
    Description

    ABOUT KATE FARMS

    Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That's why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.

    Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms' values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

    POSITION OVERVIEW

    The Manager, Healthcare Brand Marketing position is an important role within Kate Farms Brand Marketing Team. You will be responsible for marketing initiatives that are specific to healthcare professionals (HCPs) and healthcare organizations (HCOs) and vital to our business. You will collaborate extensively with Brand Marketing team members and with agencies and cross-functional colleagues to create, align, and execute strategic plans that accelerate the uptake of our brands within the medical community to achieve business plan goals.

    WHAT YOU WILL DO

    Help drive U.S. brand sales and share growth for new and existing brands through patient/consumer/caregiver demand derived from HCP recommendations.

    Develop and roll out strategic plans that provide clear, actionable direction in the medical channel.

    Support the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs. Develop HCP journey, strategy, and related content development.

    Work effectively across functions to develop and deliver HCP Marketing materials and Medical Sales toolkits that drive strong execution.

    Leverage digital platforms to effectively engage and complement/extend reach across targeted healthcare audiences.

    Develop and coordinate creative assets for Digital and Professional Services tactics.

    Maintain Professional Marketing budget, ensuring accuracy and timely delivery of budget trackers.

    Partner with Business and Sales Operations, and other cross-functional teams to track key Healthcare Marketing metrics and continually improve plans to maximize impact.

    Assist with market research projects to deliver powerful insights across target HCP audiences as the basis for short and long-term brand growth.

    Responsible for initiation of Content Review process with Medical, Legal and Regulatory for assigned brands.

    WE ARE LOOKING FOR SOMEONE WHO

    BA/BS degree. MBA strongly preferred.

    4+ years of experience and demonstrated track record of professional success in a marketing role within healthcare and/or nutrition-related field; strong experience executing marketing plans.

    Experience prioritizing and managing multiple projects to meet timelines and partnering within teams and across cross-functional teams is required.

    Must have experience with brief development for tactical projects across multiple target segments.

    Must have analytical reasoning and related skills.

    Possess exceptional communication skills with a keen ability to listen, communicate (written and verbal), and ability to follow-up effectively with all staffing levels, vendors, and customers.

    Experience using project management systems (Wrike). Experience with MS Office suite, and Veeva CRM preferred.

    Strong commitment to company mission and values.

    Ability to work independently and collaboratively in a fast-paced, dynamic environment.

    Respectfully shares and accepts feedback willingly from all levels of the organization

    PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    Effectively handle lifting of various objects weighing up to 12 pounds.

    While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.

    Possess the ability to sit at a computer for extended periods of time.

    WORK ENVIRONMENT

    The work environment characteristics described here are representative of those an employee

    encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations. Requires approximately 15% travel.

    It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

    In compliance with Colorado's Equal Pay for Equal Work Act (EPEWA) , New York City's Human Rights Law (NYCHRL), and California's Pay Transparency bill (SB 1162) we are disclosing the compensation, or a range thereof, for roles that will be, or could be performed in Colorado, New York City, or California. If the position applied to is not located in Colorado, NYC, or California, the following information may not apply. Salary Minimum : $ 98,882 Salary Maximum $132,773 . The base salary range above represents the low and high end of the Kate Farms salary range for this position. This range will vary and may be above or below the range based on various factors including but not limited to location, experience, internal pay alignment, and performance. The range listed is just one component of Kate Farms' total compensation package for employees. Other rewards may include annual bonuses and short- and long- term incentives.

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