- Develop the strategy for integrated marketing campaigns that span promoted content, webinars, ebooks, paid ads, field events, direct mail, inbound and outbound sales activations, and more. You'll apply this across product segments, buyer segments, and the prospect / customer lifecycle.
- Establish the frameworks and capabilities for evergreen / programmatic campaigns and spearhead strategic, time-bound campaigns. As part of this, you'll build the nurture program at Rippling.
- Collaborate with content, brand, product marketing, and performance marketing teams to develop and execute integrated campaigns.
- Partner with analytics to create a measurement ecosystem that allows us to track leading indicators, prospect touch points, and KPIs throughout the funnel, including attribution methodology and reporting. It's about deeply understanding how different programs impact funnel performance to accelerate growth. For example, how media spend on CTV can boost the impact of personalized emails, or how paid social campaigns can accelerate pipeline.
- Shift budgets to areas with higher returns and optimize via testing and learning.
- Although this is a senior leadership role, like every leader at Rippling (including Parker), you'll pick up IC initiatives to maximize your team's impact. You're not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.
- 8+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- 3+ years managing a team of > 5 marketers.
- End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.
- You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive.
- Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally.
- Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap.
- Deep marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to use these to drive leads and pipeline.
- Agility and speed. You'll constantly try new ideas in this role. When things don't work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
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Director, Demand Generation - San Francisco, United States - Rippling
Description
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
About the role
Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments and personas across both prospects and customers. That's where you come in.
As our Director of Demand Generation, you'll build, coach, and lead a team of world class marketers. Your team will be the connective tissue between brand marketing and performance marketing, creating and optimizing full funnel campaigns to hit ambitious pipeline targets. Your team is the one that looks at the whole picture from brand awareness through revenue and develops campaign plans to inflect KPIs throughout the funnel.
This role is highly cross-functional. You'll partner closely with our brand, content, performance marketing, analytics, marketing operations, and sales to help Rippling win.
The demand generation team sits within the growth marketing org, which has been a key driver in Rippling's trajectory. Mamoon Hamid, a partner at Kleiner Perkins, recently said that "Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world." As a senior marketing leader, you'll mature our growth engine while pushing the boundaries in B2B marketing.
Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.
What you will do
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
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