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Demand Generation Manager - San Mateo, United States - Verkada
Description
Who We AreVerkada is the largest cloud-based B2B physical security platform company in the world.Only Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.
Overview:
At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here.
As a Demand Gen Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.
The Demand Gen Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies.
With a focus on data-driven decision-making, the Deman Gen Manager will plan, execute, and optimize campaigns to achieve business goals.
Please note that this role is on-site at HQ in San Mateo, CA.Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.
Qualifications:
4-year undergraduate degree (quantitative field of study strongly preferred)Minimum of 5 years of experience in digital marketing, with a proven track record of successful customer acquisition strategies.
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
Experience with digital marketing automation and CRM tools preferredStrong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).Creative thinker with a passion for digital marketing and growth hacking.
US Employee BenefitsVerkada is committed to investing in the holistic health and wellbeing of all employees and their families.Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs
This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range.
This estimate is also just one component of Verkada's total rewards package.A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).Estimated Annual Pay Range$145,000-$190,000 USDVerkada Is An Equal Opportunity EmployerAs an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals.
All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Demand Generation Manager professionals in San Mateo
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Michele Borovac
Marketing Communications and PR Leader