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    Demand Generation Manager Transform San Francisco Mid-level - Growth Marketer

    Growth Marketer
    Growth Marketer San Francisco, United States

    1 week ago

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    Description


    At Transform, we are building a metrics repository that enables businesses to capture metric definitions in a standardized, well-formatted, and organized way to streamline analysis and enable decision-making with confidence and speed.

    We bridge the gap between those who know the data and those who need the data by creating a trusted metrics repository with an accessible user interface and a broad set of connectors to seamlessly pipe data to downstream systems.

    We are backed by Index, Redpoint, Fathom, and Work Life Ventures and have years of experience working on data at Airbnb, Facebook, Slack, BlackRock, and Instagram.

    We've dedicated our careers to improving data infrastructure, from warehouses to machine learning platforms.

    We saw at Airbnb that a metrics repository improves both the speed and trustworthiness of data across all tools at a company.

    Job Overview


    As the first Demand generation lead in our Marketing team, you will have the opportunity to build out the outbound marketing motion in collaboration with the Sales org.

    You will drive SQOs (Sales Qualified Opportunities or MQLs) and lead the revenue goals for Marketing. In this role, you will partner closely with sales and target specific verticals and solution areas to drive engagement. This role reports to the Head of Marketing.

    What will you do at Transform

    Drive pipeline using an integrated marketing mix including email, webinars, direct mailer, events, and more.
    Set the foundation of the MarTech stack and build out our lead-to-revenue pipeline.
    Develop plans for specific target industries to engage prospects and move them through the funnel.

    Be data-driven and be willing to try out experiments to understand better what works best from a lead gen perspective.

    What will you need to be successful

    3+ years of experience developing & executing integrated marketing campaigns.
    Experience with building out the marketing tech stack from scratch.
    Develop a deep understanding of customers, our product, and the buyer's journey.
    Experience with early-stage startups and an experimentation mindset.
    Nice to haves

    Experience working in an early-stage startup.
    Experience working in the data space.
    Managed external marketing agencies to help execute on your strategy and maximize efficiencies.
    A Source of Truth for Key Business Metrics
    Growth Marketing Jobs is on Pallet

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