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    Communications & Marketing Specialist - Raleigh, United States - Shaw University

    Shaw University
    Shaw University Raleigh, United States

    2 weeks ago

    Default job background
    Description


    The Communications and Marketing Strategists reports to the Director of Donor Relations, Recruitment, and Strategic Partnerships, and provides daily and strategic direction for marketing campaigns within the School of Divinity and set the direction and manage an integrated marketing plan to share the mission and programs of the School of Divinity throughout the local, national, and global community.

    The Strategist must collaborate with the University's Director of Communications and Marketing to ensure unification and prevent duplication of messaging.

    The Communications and Marketing Strategist guides the strategy for all marketing and communications, website, and public relations messages and collateral to consistently articulate Shaw Divinity's mission and its stakeholders and resources, in concert with the University's Director of Communications and Marketing.

    The Strategist is responsible for planning, developing, and implementing all marketing strategies, marketing communications, and public relations activities, both external and internal; oversees development and implementation of support materials and services in marketing, communications, and public relations.

    The Strategist will work collaboratively, take initiative, and demonstrate excellent oral/written skills as well as demonstrate a fundamental knowledge and value for theological education and Christian Faith.


    Essential Job Functions:
    Communications, marketing, and public relations


    • Responsible for creating, implementing, managing, and measuring through data collection the success of: a comprehensive communications, marketing, and public relations program that will enhance the School of Divinity's image and position within the marketplace and the public, and facilitate internal and external communications; and public relations activities and materials including publications, media relations, client acquisition
    • Ensure articulation of School of Divinity's desired image and position, assure consistent communication of image and position throughout the University, and assure communication of image and position to all constituencies, both internal and external.
    • Responsible for editorial direction, design, production, and distribution of all publications.
    • Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
    • Coordinate with fundraising efforts to identify and measure new leads for sponsorship and donations.
    • Coordinate the consistent appearance of all print and electronic materials such as letterhead, use of logo, brochures, flyers, posters, postcards, billboards, emails, social media, radio, etc.
    • Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist departments in the communications, marketing, and positioning of their activities.
    • Provide counsel to alumni chapters on communications, marketing, and public relations.
    • Ensure that the School of Divinity regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends and review effectiveness of implemented campaigns and projects with adjustments when necessary.
    • Establish and manage Dean of Divinity's social media platforms (i.e. podcast, blog, etc.)
    • Manage select vendor relationships and oversees ordering of premium items, collateral, and departmental materials.
    • Coordinate with the Dean in the planning and marketing of the annual Circle of Preachers and Advocates of Justice Induction Ceremony/Gala and the Annual Minister conferences.
    Planning and budgeting


    • Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Director of Donor Relations, Recruitment, and Strategic Partnerships.
    • Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence, and evaluate performance.
    • Recommend short- and long-term goals and objectives to the Director of Donor Relations, Recruitment, and Strategic Partnerships.
    • Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
    • Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the Divinity School and use this information to help the University operate with initiative and innovation.
    • Other duties as assigned.
    #J-18808-Ljbffr
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