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    Content Marketing Specialist - Raleigh, United States - WTW inc.

    WTW inc.
    WTW inc. Raleigh, United States

    3 weeks ago

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    Description
    We're seeking a creative and detail-oriented Content Marketing Specialist to join our growing team.

    The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team.

    A keen eye for detail will be required to follow content guidelines for multiple brands and products.

    This role is a great opportunity to gain valuable hands-on experience in a fast-paced creative environment while working with some of the nation's top insurance providers.

    This role has a hybrid schedule with in-office days on Tuesdays and Thursdays.

    Summary of Responsibilities for Content Marketing Specialist:

    • Work with the Content Director, Content Marketing Specialists, creative team, and internal marketing teams to develop content to support the overall business strategy.
    • Write marketing assets including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more.
    • Write ad copy with clear, quantifiable calls-to-action for clients and prospects.
    • Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams.
    • Understand the consumer's needs and develop effective communications that turn visitors into customers.
    • Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals.
    • Communicate individual priorities, issues, and performance to the Director and Content Team regularly.
    • Partner with Content Director and Content Marketing Specialists to address all requests on scope and on time.
    • Utilize data to inform content direction, putting performance as the paramount priority.
    • Bachelor's degree or equivalent experience in English, Journalism, Business, Marketing, or related fields.
    • Excellent verbal and written communication skills, interpersonal skills, and positive attitude.
    • 2-3+ years of content development or marketing experience in a professional setting.
    • Ability to read and write in Spanish is a plus, but not required.
    • Must work well with others, as well as independently.
    • Ability to adapt writing tone and style based on a particular brand or audience.
    • Basic understanding of content management systems (CMS) and project management tools such as Umbraco, WordPress, JIRA, Outlook, and others.
    • Ability to multitask, hit tight due dates, and be resourceful in a fast-paced environment.
    • Direct-to-consumer and performance marketing experience is preferred.
    T RANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Equal Opportunity Employer / Disability / Vet
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