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    Content Marketing Specialist - Raleigh, United States - WTW

    WTW
    WTW Raleigh, United States

    1 week ago

    Default job background
    Paid Work
    Description

    We're seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team. A keen eye for detail will be required to follow content guidelines for multiple brands and products. This role is a great opportunity to gain valuable hands-on experience in a fast-paced creative environment while working with some of the nation's top insurance providers. This role has a hybrid schedule with in-office days on Tuesdays and Thursdays.

    Summary of Responsibilities for Content Marketing Specialist:

    ● Work with the Content Director, Content Marketing Specialists, creative team, and internal marketing teams to develop content to support the overall business strategy.

    ● Write marketing assets including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more.

    ● Write ad copy with clear, quantifiable calls-to-action for clients and prospects.

    ● Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams.

    ● Understand the consumer's needs and develop effective communications that turn visitors into customers.

    ● Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals.

    ● Communicate individual priorities, issues, and performance to the Director and Content Team regularly.

    ● Partner with Content Director and Content Marketing Specialists to address all requests on scope and on time.

    ● Utilize data to inform content direction, putting performance as the paramount priority.

    ● Bachelor's degree or equivalent experience in English, Journalism, Business, Marketing, or related fields.

    ● Excellent verbal and written communication skills, interpersonal skills, and positive attitude.

    ● 2-3+ years of content development or marketing experience in a professional setting.

    ● Ability to read and write in Spanish is a plus, but not required.

    ● Must work well with others, as well as independently.

    ● Ability to adapt writing tone and style based on a particular brand or audience.

    ● Basic understanding of content management systems (CMS) and project management tools such as Umbraco, WordPress, JIRA, Outlook, and others.

    ● Ability to multitask, hit tight due dates, and be resourceful in a fast-paced environment.

    ● Direct-to-consumer and performance marketing experience is preferred.

    T RANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Equal Opportunity Employer / Disability / Vet (https://cdn-)


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