Jobs
>
Raleigh

    Paid Digital Marketing Specialist - Raleigh, United States - insightsoftware

    insightsoftware
    insightsoftware Raleigh, United States

    3 weeks ago

    Default job background
    Description


    Company Descriptioninsightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions.

    At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level.

    We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing teamJob DescriptionThe Paid Digital Marketing Specialist, is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.

    As the paid digital marketing specialist you will;Lead acquisition efforts across all paid media channels (paid social, programmatic display and paid search) for all products to meet company targets.

    Oversee paid media account migrations and restructuring related to M&A activity.
    Project manage & oversee agency quality of work, including reporting, analysis, and quality assurance.

    Daily search marketing responsibilities include, but are not limited to - daily performance reports, budget pacing and management, bid optimization, ad copy updates, keyword expands and negatives, data analyses with insights from google analytics and multi-touch attribution tools.

    Provide recommendations for testing of messaging, keywords, tactics, & audiences.
    Deliver end-to-end paid media management from ideation, execution and optimization.
    Partner with technical teams to deliver innovative audience targeting capabilities and provide deep insightful analysis.
    Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs)

    QualificationsEducation
    • Bachelor's degree in Marketing or Business; Master's degree, a plusWork experience: 3 5 years' experience as a digital Marketing professional, running enterprise level paid media campaigns in B2B marketing required, including significant experience working with or for software / technology businesses.
    Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.
    QualificationsExperience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
    Experience with audience targeting and remarketing within Linkedin.
    Demonstrated experience in delivering sophisticated search media plans and strategies.
    Experience with SEO co-optimization strategies and execution.

    Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power Bi, and Google data studio.

    Experience with ABM tools, 6Sense, Clearbit, Dreamdata, Wrike and Zapier is a plus.

    Skill SetDrive & Discipline - ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget.

    Growth Mindset - actively look for ways to help the team and improve the way things are done.

    Crispness of Execution - passion for process and an attitude exemplified by creating value for clients and delivering superior financial results.

    Communication - ability to effectively present information to internal and external stakeholders both orally and in writing.

    Additional InformationAll your information will be kept confidential according to EEO guidelines.
    At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located.

    insightsoftware About Us:

    Hear From Our Team - InsightSoftware )
  • Yardi Systems

    Marketing Specialist

    3 weeks ago

    Yardi Systems Raleigh, United States

    Join our team as a Marketing Specialist and become an essential part of our dynamic digital marketing team at Yardi. In this role, you will have the opportunity to apply your expertise in SEO, PPC, social media marketing, and reputation management to support the tactical implemen ...

  • Yardi Systems, Inc.

    Marketing Specialist

    1 day ago

    Yardi Systems, Inc. Raleigh, United States

    Join our team as a Marketing Specialist and become an essential part of our dynamic digital marketing team at Yardi. In this role, you will have the opportunity to apply your expertise in SEO, PPC, social media marketing, and reputation management to support the tactical implemen ...

  • McKim & Creed

    Marketing Specialist

    2 weeks ago

    McKim & Creed Raleigh, United States

    We are seeking a Marketing Specialist passionate about the field of marketing. As an employee-owned company, you will share in the value you create as we continue the growth trajectory that has led us to improve to No. 155 on ENR's top 500 design firms. · The Marketing Specialis ...

  • Ally

    Marketing Specialist

    4 days ago

    Ally Raleigh, United States

    **General information** · **Ref #** 17503 · **Remote?** No · **Ally and Your Career** · Ally Financial only succeeds when its people do - and thats more than some clich people put on job postings. We live this stuff We see our people as, well, people - with interests, familie ...

  • Highwoods Properties

    Division Marketing Specialist

    1 week ago

    Highwoods Properties Raleigh, United States Full time

    The Division Marketing Specialist will Champion local marketing programs and initiatives by providing marketing expertise to the division, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards. · Work Performed · Serve as the ...

  • Fox Rothschild

    Marketing Analytics Specialist

    5 days ago

    Fox Rothschild Raleigh, United States Full time

    As a member of the Business Development and Marketing Department, the Marketing Analytics Specialist delivers tracking, analysis and development of essential key performance indicators (KPIs) related to digital marketing and business development initiatives. · ESSENTIAL FUNCTIONS ...

  • Opusing LLC

    Marketing Communications Specialist

    1 week ago

    Opusing LLC Raleigh, United States

    Location : Raleigh, NC Temp to Hire) · Duration : 4+ months contract · Shift : M-F 8-5pm · Summary · Resource's typical working day: · Will be supporting 4 brokers · One is the head broker so they are very high level and requires a high level of support · Resource's typic · Fol ...

  • WTW inc.

    Content Marketing Specialist

    27 minutes ago

    WTW inc. Raleigh, United States

    We're seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team. A keen eye for detail will ...

  • LS TRACTOR USA LLC

    Event Marketing Specialist

    2 days ago

    LS TRACTOR USA LLC Raleigh, United States

    Job Description · Job DescriptionJob Description: Event Marketing Specialist · PURPOSE · Events are a crucial part of LS Tractor's identity. We are looking for a skilled event marketing specialist to plan dynamic and engaging events to drive new business and strengthen our organ ...

  • Forshaw Inc

    Marketing & Event Specialist

    2 weeks ago

    Forshaw Inc Raleigh, United States

    FORSHAW has an immediate need for an individual to join our team as a Marketing & Event Specialist. This position will be responsible for supporting a wide range of marketing initiatives to bolster our brand's presence and achieve our strategic objectives. Reporting directly to t ...

  • Willis Towers Watson

    Content Marketing Specialist

    29 minutes ago

    Willis Towers Watson Raleigh, United States

    We're seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team. A keen eye for detail will ...

  • ECS Corporate Services, LLC

    Marketing Proposal Specialist

    3 weeks ago

    ECS Corporate Services, LLC Raleigh, United States

    Maintain consistent interaction with non-marketing staff throughout company as directed to effectively support and implement marketing strategy Collaborate within same marketing department to improve and unify marketing processes and procedures Colla Marketing, Specialist, Propos ...

  • VisionPoint Marketing

    Digital Marketing Specialist

    3 days ago

    VisionPoint Marketing Raleigh, United States

    VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation ...

  • VisionPoint Marketing

    Digital Marketing Specialist

    2 weeks ago

    VisionPoint Marketing Raleigh, United States

    Job Description · Job DescriptionVisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accoun ...

  • Sensaria

    Digital Marketing Specialist

    3 weeks ago

    Sensaria Raleigh, United States

    · Position at Sensaria · Established in 2009 with the vision of transforming memories into art, · CanvasPeople , a · Sensaria · Company, has grown into a leading provider of high-quality photo canvases and personalized print products. Driven by our passion for photography, w ...

  • TaxSlayer

    Marketing Automation Specialist

    26 minutes ago

    TaxSlayer Raleigh, United States

    Current job opportunities are posted here as they become available. · Subscribe to our RSS feeds to receive instant updates as new positions become available. · *** This position is NOT REMOTE - We work a hybrid schedule in the Augusta Ga and Charlotte NC offices. *** · Who we ar ...

  • Fox Rothschild

    Marketing Analytics Specialist

    21 hours ago

    Fox Rothschild Raleigh, United States

    As a member of the Business Development and Marketing Department, the Marketing Analytics Specialist delivers tracking, analysis and development of essential key performance indicators (KPIs) related to digital marketing and business development initiatives. · ESSENTIAL FUNCTIONS ...

  • High Woods

    Division Marketing Specialist

    4 days ago

    High Woods Raleigh, United States

    The Division Marketing Specialist will Champion local marketing programs and initiatives by providing marketing expertise to the division, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards. · Work Performed · Serve as the ...

  • IBM

    Field Marketing Specialist

    10 hours ago

    IBM Raleigh, United States

    Introduction · At Apptio, an IBM Company, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thou ...

  • Truist Financial Corporation

    Capital Markets Product Specialist

    1 week ago

    Truist Financial Corporation Raleigh, United States

    Team Leader Role. This role is responsible for providing product and/or processing expertise within Derivative Trading, Securities Trading, Loan Trading or Agency Services Lines of Business within Capital Markets Operations. Major responsibilities i Product Specialist, Capital Ma ...