- Work closely with the Marketing Director to lead the annual marketing communication planning process, collaborating with the category crossfunctional team members and agency partners.
- Assist in crafting the strategic vision for content and engagement strategies across all channels, ensuring alignment with the brand and its mission/values.
- Collaborate with the social media agency to develop and implement the social media strategy, encompassing community management. Aim to build awareness among new consumers, advocate for the current fanbase, and incentivize trial.
- Assist in the company's brands' digital ecosystem strategy, covering the website, email marketing, and thirdparty ecommerce. Provide ongoing analysis and recommendations for optimization against channel objectives.
- Ensure marketing activations begin with consumer insight and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
- Apply consumer journeys to enhance the consumer UX and improve synergies between messages and touchpoints.
- Write strategic marketing briefs to inspire bestinclass ideas aligned with brand needs for delivering business impact.
- Collaborate with crossfunctional partners (Category Marketing, Trade Marketing, Sales) to develop fully integrated communications programs.
- Partner with the category team to translate business/marketing objectives into inspiring and actionable marketing communications objectives and briefs.
- Foster close, collaborative relationships with external marketing channel specialists (Media, eCommerce Marketing, Shopper Marketing, Instore Marketing, PR, Social Media, etc.) to ensure the activation of marketing communications plans across all channels.
- Establish success metrics and KPIs, defining the process for reporting out on the optimization and results of the integrated marketing program.
- Effectively communicate complex ideas, anticipate potential challenges, and influence others.
- Manage a marketing specialist, guiding her through the career development process.
- Contribute to the oversight of the design function, providing leadership and vision for brand identity and the creative process.
- Assist in designing and leading various consumer research projects (both qual & quant), sharing results with crossfunctional team members.
- Assist in developing annual marketing budget and managing annual budgets across all areas of activation and agency fees.
- Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
- Assist in developing a companywide tradeshow booth concept, messaging, etc.
- Bachelors degree required, preferably in Marketing, Advertising or Business Administration. MBA preferred.
- 8+ years of experience in CPG brand marketing (digital & social) experience is essential: Perishable (= fresh) foods category brand marketing and/or digital marketing experience is a plus.
- Rich experience and knowledge of integrated marketing campaigns that include digital, social, ecommerce, and instore promotions.
- Prior consumer research and syndicated data analysis experience is a plus.
- Strong performance marketing background.
- Have a positive and cando attitude, be dependable, selfmotivated, and demonstrate excellent communication skills.
- Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies, and vendors.
- Exceptional verbal and written communication skills.
- Strong work ethic and project management skills.
- Ability to be resourceful and flexible is a must.
-
Marketing Manager
2 weeks ago
5 Star Best Plumbing Los Angeles, United StatesAre you a marketing mastermind passionate about the Plumbing, Electrical and/or HVAC/Heating home services industry? This dynamic role as a Marketing Manager offers an exciting opportunity to drive brand awareness, customer engagement, and revenue growth for multiple Home Service ...
-
Marketing Manager
1 week ago
GuineaDad Los Angeles, United States**Location**: Downtown Los Angeles (DTLA), with an upcoming move to Midway (Santa Fe Springs, Downey) or nearby Orange County (Buena Park, etc.) towards the end of the year or early 2025. · **About Us**: · GuineaDad is a passionate and innovative company dedicated to improving th ...
-
Market Manager
2 weeks ago
EcoLab Los Angeles, United StatesJoin **Ecolab's** industry leading **Pest Elimination** team as a Market Manager in the** Los Angeles North, CA area**.** As a Market Manager you will provide leadership for a market of up to $9M to achieve sales and expense budget. You will develop and lead a team of Field Opera ...
-
Market Manager
2 weeks ago
NEFT Vodka Los Angeles, United StatesNEFT Vodka USA, Inc. is a spirits import company headquartered in El Segundo, California with offices throughout the US. NEFT Vodka has gained recognition as one of the finest artisanal spirits, garnering numerous accolades from prestigious industry competitions. Our award-winnin ...
-
Marketing Manager
2 weeks ago
Arquitectonica Los Angeles, United States**Company Description** · Arquitectonica is an award-winning, design-focused architecture and planning firm with a worldwide practice of 500+ employees located in eleven offices. Our Los Angeles Office is seeking an experienced marketing manager with 5-7 years' experience to join ...
-
Marketing Manager
2 weeks ago
Cab Tek Los Angeles, United StatesPosition: Marketing Manager · Location: Los Angeles · Duration: Full Time · Must have experience in CPG Industries. · Proven track record of driving growth through DTC platforms. · In-depth knowledge of e-commerce platforms, subscriptions, configurators, A/B testing tools and goo ...
-
Marketing Manager
3 days ago
HQ LA INC Los Angeles, United StatesMarketing duties · - Develop and execute strategic marketing plans to achieve company objectives · - Manage marketing budget effectively and ensure ROI · - Conduct market research and analysis to identify trends and opportunities · - Collaborate with cross-functional teams to dri ...
-
Marketing Manager
4 days ago
Manhattan West Enterprise Company LLC Los Angeles, United StatesManhattan West Enterprise Company ("Manhattan West") is seeking an **experienced **Marketing Manager to join our team. This is an excellent opportunity to join a modern and fast-growing investment firm that provides proprietary alternative investments across multiple asset classe ...
-
Marketing Operations Manager
2 weeks ago
CBS Los Angeles, United StatesThe CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...
-
Brand Manager, Marketing
1 week ago
sweetgreen Los Angeles, United StatesThe **Brand Manager, Marketing **will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns i ...
-
Manager, Partnership Marketing
6 days ago
LA28 Los Angeles, United StatesThe Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and ...
-
Manager, Marketing Services
6 days ago
Playfly Sports Los Angeles, United States**MANAGER, MARKETING SERVICES** · Los Angeles, CA · Hybrid · **THE RUNDOWN** · Playfly Sports is looking for a Manager, Marketing Services to join our team in Los Angeles, CA. · The primary role of this position is to work as a Marketing Services lead on designated Playfly Premie ...
-
Regional Marketing Manager
2 weeks ago
Shake Shack Los Angeles, United StatesThe Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute. · Key R ...
-
Experiential Marketing Manager
1 week ago
Alo Yoga Los Angeles, United States**WHY JOIN ALO?** · Mindful movement. It's at the core of why we do what we do at Alo—it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of ...
-
Brand Marketing Manager
2 weeks ago
Electronic Arts Los Angeles, United StatesAt Respawn, we're not just looking for someone who fits the role. We're seeking someone who believes in the magic of games as much as we do, someone who sees themselves as a player advocate and is passionate about delivering experiences that resonate on a global scale. If you're ...
-
Marketing and Communications Manager
3 weeks ago
atSiam Night Market Los Angeles, United States**Who we are**: · atSiam Night Market, the first Thai night market in Southern California Nestled in the heart of Los Angeles, we invite you to experience the vibrant tapestry of Thai culture and cuisine under the starlit sky. Committed to fostering a warm and inclusive atmospher ...
-
Marketing Operations Manager
2 weeks ago
CBS Los Angeles, United StatesThe CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...
-
Marketing Analytics Manager
1 week ago
Electronic Arts Los Angeles, United StatesAs a **Marketing Analytics Manager for Apex Legends**, you will navigate the intersection of marketing, finance and analytics reporting directly to the Director of Brand Management. We're looking for a quantitatively minded individual to help improve the strategic rigor around th ...
-
Product Marketing Manager
2 weeks ago
Nowcom, LLC Los Angeles, United StatesCollaborate cross-functionally with product management, design, engineering, and sales teams to understand product features, benefits, and target audience. · Lead the go-to-market strategy for new product launches and feature releases, including positioning, messaging, and commun ...
-
Digital Marketing Manager
6 days ago
Silvus Technologies Los Angeles, United States**THE COMPANY** · Silvus **StreamCaster ** radios are being rapidly adopted by customers all over the world ranging from the U.S. and Allied Nations Departments of Defense to International, Federal, State, and Local Law Enforcement agencies, all the way to the Superbowl, Grammys, ...
Brand Marketing Manager - Los Angeles, United States - CESNA
Description
[About Our Client]
Confidential
[Job Summary]
In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture.
The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep expertise in campaign management, agency collaboration, social media, content marketing, and e-commerce is crucial for success.Additionally, the ability to inspire cross-functional teams and align them with plans and strategies is a key skill within our organization.
This position also involves crafting and implementing an agile 'go-to-market' approach, making a strong understanding of performance marketing essential. The Marketing Manager will report directly to the Marketing Director, overseeing Marketing Communications, Consumer Insights, and Design.[Qualifications]
[What's On Offer]