Phil Friedman

6 years ago · 2 min. reading time · ~10 ·

Phil blog
For Immediate Release: Innovative Approach to World Cruising Unveiled

For Immediate Release: Innovative Approach to World Cruising Unveiled



June 23, 2017, Fort Lauderdale, FL, USA — Phil Friedman and the Port Royal Group announced today the launch of their Boat-In-a-Box  (™) project. According to Friedman, the company's core mission is to provide boaters with affordable, convenient access to the world’s prime cruising waters, while at the same time encouraging “greener” yachting through the use of smaller, more fuel-efficient “pocket yachts”.

Friedman went on to explain that Boat-In-a-Box (™) yachts are designed and will be built to enable them to be easily and safely loaded into common freight containers, for which carriage can usually be arranged at rates of less than a couple thousand dollars.

“We expect this to revolutionize yacht cruising. Most yachting people are denied the ability to cruise far-flung waters of the world in their own boats because of the time and huge expense involved in simply getting their yachts to those waters. Boat-In-a-Box (™) addresses that problem by providing a safe, cost-effective method for shipping yachts to various exotic locations around the world, where they can be met by their owners and used there, after which they can either be returned home or forwarded to another cruising area.”



Boat-In-a-Box ™ yachts will be personalized and offered in the 32- to 36-foot range. They will accommodate a crew of four to six and for comfortable inland and alongshore cruises of several weeks to a couple months duration. Added Friedman,

“No longer will a boat owner from, say, New York have to spend tens of thousands of dollars to move his yacht to, for instance, Alaskan waters for a summer cruising holiday. With Boat-In-a-Box (™) , we’re talking a couple thousand dollars at most to deliver the boater’s own vessel to the desired cruising grounds ― from just about anywhere in the world, to just about an anywhere else in the world.”


The boats will employ a specially reinforced structure that will enable them to sit at an angle in a purpose-built dolly/cradle, which will be used both to load the boat into a freight container and hold it there safely and securely during transit. The angled loading makes it feasible to accommodate boat widths (beam) up to 9'6" in a common container.

After the boat arrives at its destination (jumping-off) port and is unloaded and launched, the dolly/cradle will knock down into readily-handled component pieces that will stow in fitted compartments built into the yacht. This will eliminate any need to return to the jump-off port of a cruise and will make it feasible to either ship the yacht back home from a different port (open-jaw connection) or forward it for use in a different part of the world.

Friedman added that Boat-In-a-Box (™) will be offering clients a complete system that includes a specially-designed and personalized purpose-built yacht, plus an array of cruise-planning, logistical, and freight-forwarding backup services, delivered via a worldwide network of staging depots placed near select world-renown cruising waters. Said Friedman,

"Boat-In-a-Box (™) has been in conceptual development and business planning for a couple of years now. Our currently projected  timetable is to formally introduce the concept at the upcoming Fort Lauderdale International Boat Show in early November, 2017, and to present a full-size working prototype for demonstration at the Palm Beach International Boat Show in March, 2018."

According to Friedman, an equity-based crowdfunding campaign will kick off at the beginning of September this year.

For more information, see:


Press contact:

Phil Friedman
Port Royal Group
Fort Lauderdale, FL, USA
Tel: 1.954.224.2145



Phil Friedman

6 years ago #59

Yes, I remember Hurricane Andrew well. The fact is, in Florida, we are all much better prepared now, and our building codes are much improved. But to continue our discussion of dry-rack boat storage, the current common structural designs for such storage facilities are still subject to what is known in engineering circles as "zipper" failure -- the serial failure of a single component followed by another, then another, and another, until the entire structure collapses. Your idea to build such rack storage of steel boxes (containers) locked together would result in a much more storm resistant building. Cheers!

Wayne Yoshida

6 years ago #58

Storm storage (hurricane storage?) might be something. A friend and customer of mine lost his boat during Hurricane Andrew (Miami). . . . his boat is on the cover of a fund-raiser book that went out shortly after it was over. I can't recall her name, nor the size and configuration of the craft. It was a big power boat

Phil Friedman

6 years ago #57

That is an interesting suggestion, Wayne. I think that using the system longer-term for storage, as an alternative to wet slips would not be practical because of the limiting width of the containers and the need, in most cases, to insert the boats tilted to one side. However, using stacked containers in preference to the usual structure employed in "dry-rack" storage is itself a brilliant idea -- even if it involved manufacturing special width containers. Right now, the usual construction for "dry-rack" boat storage is quite vulnerable to major storms. But building up structures using steel containers stacked and locked together would be ever so much more durable and wind resistant. (What is your opinion, Lada \ud83c\udfe1 Prkic?) Cheers!

Phil Friedman

6 years ago #56

Thanks, Javier \ud83d\udc1d beBee, for saying so ... and the support. I hope to be able to say eventually that beBee is where this magnificently successful endeavor first announced and got its start! :-)

Wayne Yoshida

6 years ago #55

This is another "feature" that might be market-able, Phil Friedman - slips/docks are filled up in many places. The storage network may be a great offshoot.

Javier 🐝 CR

6 years ago #54

I am a non-boating person but I see this venture as a great one and very innovative.

Phil Friedman

6 years ago #53

Thanks for saying so, Jim. I think one needs to be a yachtsperson to understand the full import of this concept (which I've been working on for a couple of years), which is why I didn't tag any of the usual suspects on the post. But I am gratified to see that some non-boating people can see its merit as well. Cheers!

Jim Murray

6 years ago #52

FYI. I think this is a fabulous idea.

Harvey Lloyd

6 years ago #51

If that is the only name I am called today....its a good day. Thanks

Phil Friedman

6 years ago #50

Thank you, H-A-R-V-E-Y, for being patient when the auto-corrector changes your name to "Henry."

Phil Friedman

6 years ago #49

Thank you, Henry, for reading and the good wishes. We'll eventually see if I've correctly identified a viable niche market -- which I think we have done. Cheers!

Phil Friedman

6 years ago #48

Thanks, Milos, for the support. I agree that there is a flavor of fractalism involved here.

Phil Friedman

6 years ago #47

I feel your pain, Todd. Compounding and waxing even a 20-footer is a two-day job for one guy in my experience. If you're using a 9" or 10" orbiting buffer, try switching to a 6". Although it covers less area per pass, it is much less fatiguing than holding the larger machine, and the work will actually go more rapidly. Ryobi makes a cheap one that lasts pretty well. I used to buy them by the dozen for use in buffing out clear coatings on cabinetwork with guitar polishing compounds. Cheers!

Phil Friedman

6 years ago #46

Thank you, Pamela, for reading and commenting. On the environmental side, we believe this a "greener" approach to world cruising. Here's why. Leave aside, for the moment, the issue of fuel consumption in "superyachts" (70 meters and over) in regard of which we don't speak of miles per gallon, but rather in (hushed) terms of gallons per mile. Most yachts capable of being delivered on their own bottoms to the world's prime cruising waters from home ports around the world use a lot of fuel when running at alongshore speeds. They can be designed and powered to be much more fuel-efficient if based on being freighted to various areas where their owners then want to cruise. But the costs of carriage in such cases is, literally, in the tens of thousands of dollars, sometimes more than a hundred thousand. Our concept involves purpose-building a yacht that can be used by four to six people to, say, cruise the European canals or the Hawaiian islands for a few weeks or a month or two -- which is often as much time as most yachtspeople want to spend in a given area -- but which does not cost tens of thousands of dollars to freight around the world. And because the yachts are smaller and operate effectively alongshore and on inland waters, they can be more efficiently powered. Cheers!

Phil Friedman

6 years ago #45

The problem, Paul, is that we're developing this as a "system" that is more than just sticking a boat into a container -- which anyone can do. We're completing the design and engineering of a boat that takes advantage of the maximum dimensions which can be fitted into a common container. And the hull is being specifically engineered to sit in a purpose-built dolly/cradle whose upright supports will lock onto specifically incorporated attachment points on the hull and roll it into an angled position. The dolly wheels will them enable the boat to be rolled into the container. Which is why we're referring to this as a "complete system". Remember, the horizontal interior dimention of a "standard" container is only 7'9", less even than the allowable trailer width in the U.S. and Canada, which is 8'6" without a special permit. Cheers!

Phil Friedman

6 years ago #44

Thanks, Don, for saying so. I've been kicking this around for more than two years now, and only recently ran into some people interested in partnering up to potentially turn it into more than conceptual speculation. Cheers!

Phil Friedman

6 years ago #43

Yes, Lada, the dolly/cradle is an important piece of the puzzle. Partly because holding the hull at an angle is necessary in order to accommodate a wider boat and partly because the dolly/cradle has to knock down and stow out of the way in the boat so that a forward or return shipment does not have to originate from the original destination (jump-off) port.

Harvey Lloyd

6 years ago #42

What a creative idea, good stuff and hope all goes well with the adventure.

Milos Djukic

6 years ago #41

That's a great initiative Phil Friedman. Fractal-In-a-Box (™), self-similar cube: ( A power law in yachthing and cost-effective method for shipping fractals to various exotic locations, one piece of our mind here and another piece there, while preserving unity :) Phil, a recognized and a highly respected practical engineer, as always.

Phil Friedman

6 years ago #40

Think of it this way, Gerry. Suppose you had always wanted to play the guitar at clubs around San Francisco, but the airlines wanted to charge you $10,000 to carry your guitar. You could go guitarless to SF and rent one there, but you had tried that in the past and it had proven a disaster because all the guitars you might rent there were poorly taken care of and they sounded like crap.Then suppose that FedEx offers a special box to hold your guitar and offers to carry the guitar to SF for only $400. Cheers!

don kerr

6 years ago #39

What a very smart idea Phil Friedman

Lada 🏡 Prkic

6 years ago #38

An interesting approach to the issue of patenting. I'm sure that such concept has many patentable engineering features. I like your idea of a purpose-built dolly/cradle that enables a boat to sit at an angle. It's obviously a very promising project in which every aspect has been thought out carefully. Congrats!

Laurent Boscherini

6 years ago #37

Thank you Phil Friedman for sharing your very timely project, so well explained on your website. I am very far from your stellar professional experience, I am just a very humble and seasonal "boater", may I suggest you to extend your brilliant concept with wintering solutions affordable, steered by valuable strategic partnerships. Your turnkey solution (All In One) will cover efficiently that world market as a profitable "Niche" to develop, increase and maintain a sustainable and responsable boating's approach. Well done Phil !

Phil Friedman

6 years ago #36

Thank you, Paul, for saying so. But are you talking about my quip to Matt \ud83d\udc1d Sweetwood or the Boat-In-a-Box concept? Seriously, I think, for the most part, only boating people with some experience, who have harbored dreams of cruising their own boats in the more exotic waters of the world, will truly understand what this is all about. Cheers!

Phil Friedman

6 years ago #35

I was surprised as well, Lada, to see so many comments. I agree with you that this is basically an engineering solution to a problem faced mainly experience yachting men and women who would love to cruise their own boats in remote and exotic locations around the world, but who can only manage to get away for a few week to may a month or two max at a time. And who cannot afford both to have a yacht AND pay tens of thousands of dollars to have it freighted around as deck cargo or in the few special purpose dry-dock style carriers that operate. To speak candidly, I did not expect much of a response on beBee at all. And in fact wasn't looking for one -- although I greatly appreciate the kind support expressed by so many here and, for example, the great suggestion PM'd to me by Praveen Raj Gullepalli. I posted this primarily as a gambit relating to potential patent issues. In this process of development, my group was faced with potentially having the concept patented out from under us. So rather than spend the tens of thousands of dollars required to secure a concept patent (to be distinguished from a design patent), the decision was made to publish the idea on social media. Which under U.S. law, puts the concept into the public domain and prevents it from being patented. Some might see that as a disadvantage, but we don't, as there are still numerous patentable engineering features remaining that are essential to actually executing the core concept properly. Thank you, Lada \ud83c\udfe1 Prkic, for your interest and support. Cheers!

Phil Friedman

6 years ago #34

Thanks, Todd, for taking an interest. If you'd like to receive regular updates on developments in the project, please go to the website and click to receive updates by email. To answer your specific question, we are working on building a network of strategically-placed staging "depots" to ease the process of moving the boats around. But haven't yet considered the question of short-term slips as the emphasis has been on people wanting to cruise (move around in the local waters) of prime destinations far from their home waters of operation. Now that you mention it, I am going to think about eventually lining up local marinas to offer a "club" discount, if booked through Boat-In-a-Box. Will keep you posted. Cheers!

Phil Friedman

6 years ago #33

Matt, have you tried dating a Zombie or a Vampire?

Phil Friedman

6 years ago #32

Thank you, Gerry, for sharing this post. Hope all is okay down there by you in Hurricane Alley. Cheers!

Matt Sweetwood

6 years ago #31

Can you do girlfriend in a box too? Buzz On!

Lada 🏡 Prkic

6 years ago #30

Phil, I was surprised to see so many comments on this thread, because it's a kind of topic intended for a niche target audience. Then, I sadly realized that most of the comments have nothing to do with the post topic. Frankly, I am becoming tired of reading such so-called satirical remarks, the aim of which is only to provoke the author. I see your boat-in-a-box project as a smart engineering solution. Wish you all success with your full-size working prototype, as well as the crowdfunding effort.

Javier 🐝 CR

6 years ago #29


Javier 🐝 CR

6 years ago #28

"Anonymous" are Bacal's comments. This issue will be solved in the next release. We are working hard on it but we are delayed. Have a great day and congratulations ! I really love to see new projects, new ventures. Thanks

Javier 🐝 CR

6 years ago #27

I don't understand how somebody can be so unwise trying to "engage" with someone who doesn't want to communicate with you. Wasps are removed from beBee. Bees are welcome. Wasps will be always removed.

Phil Friedman

6 years ago #26

Thank you for the prompt action, Javier \ud83d\udc1d beBee. I regret having to call this to your attention, but I felt obligated to do so, as ultimately such behavior harms beBee, as it goes beyond simple differences of opinion. Cheers!

Javier 🐝 CR

6 years ago #25

Phil Friedman Bacal is out again. Anyone who disturbs again and again will be out. Thanks

Phil Friedman

6 years ago #24

Another demonstration of your ignorance. Your remarks confuse trademark infringement with patent infringement. When it comes to trademarks, the U.S. law provides that the ownership of the trademark goes to the first to use it sufficiently to establish its inextricable connection with a product, whether goods or services -- independent even of who first "registered" the trademark, really their "claim" to the trademark. That is why an initial trademark search is called a "knockout" search and why, if the initial search shows that a trademark has been previously registered, it is necessary to then do a "complete" or advanced search to discover whether the trademark has actually been used sufficiently to defend the nominal registration of it. For the record, the "TM" mark indicates that a claim to the trademark is being asserted. The (r) and (reg) marks are what indicates that a trademark has been registered -- although, as mentioned, even registering a trademark does not confer final ownership, which is often withheld for five or more years. And BTW, if you fail effectively to continuously use a trademark the ownership of which you have legally established, you lose the ownership of that trademark. Beyond that, even in the case of sustaining a judgment of trademark infringement, there always remains the question of actual damages. If one infringed on the "Kleenex" brand trademark and sold millions of dollars of tissues under that trademark, serious damages could be involved. But in many cases, the verifiable damages are so little, it is hard to get a lawyer to take the case. Feel free to peddle your B.S. elsewhere.

Phil Friedman

6 years ago #23

To whom are you referring when you speak about "people who can afford this kind of thing"? The people who spend, say, a quarter million dollars on a 30-some footer or those who spend $6 million -plus on the kind of "thing" that was recently completed under my supervision? Or the $10 million to $20 million yachts built in the past under my supervision and direction? Where do you get your expertise, from "The Complete Idiot's Guide to Consulting"? A book that apparently from its title trains complete idiots to be consultants? No, your remarks reflect not only total ignorance of yachting and the yacht market and industry but of the people who buy luxury items like that. For otherwise, you might know that in general, they do not accumulate the wherewithal to spend the money that they do by worrying or caring about where a website is hosted. Eventually, of course, buyers want to visit one's place of business and in the case of yacht building, one's shipyard. But that is very different than being impressed by, of all things, how a website is hosted. I am not defensive. I am annoyed at the level of your ignorance and unsupported self-ascribed importance.

Phil Friedman

6 years ago #22

No, Michael, I will not "lighten up" on this. The only reason you or your comrade in comedy think of this as "satire" is that you are obviously completely ignorant of the facts and circumstances that the concept addresses. To quote just one of the responses to be found on the share of this post on LinkedIn, initiated by beBee and Javier \ud83d\udc1d beBee, "Way to go Phil!" -- Juan Carlos Espinosa, President, Espinosa Inc. And for the record, J.C., whom I've known as a friend and colleague for 25 years and with whom I've done business many times, is an award-winning superyacht designer of worldwide repute. Check it out, and while you're at it, check my bona fides in the yachting industry at And then tell me why you think I should see the trollish remarks of your pissant cohort as all in good fun. Quite the opposite, it is why so many business people whom I know will not step "foot" on beBee.

Phil Friedman

6 years ago #21

Javier \ud83d\udc1d beBee.

Phil Friedman

6 years ago #20

Yes, Franci, one needs to be careful. However, it's also important to know that, under U.S. law, even when a trademark is "registered" there is a requirement to demonstrate that it has actually been used for several years, in order to defend the validity of that registration. Also that conflict between "styled" trademarks may only hold up if the goods or services respectively identified in commerce by the trademark are sufficiently similar to cause confusion. However, to my mind, that is all a tempest in a teapot, of little interest to most people because a trademark is just that, an identifying mark used in the course of trade. It is not a patent or a copyright and does not protect the design(s) or concept(s) involved. (continued pt.II)

Phil Friedman

6 years ago #19

Franci - Pt. II -- Regarding crowdfunding (not to be confused with crowdsourcing) -- or for that matter, any form of investment -- experienced investors do not bet on product names alone. True some names are catchier than others, but when push comes to shove, the core product concept is what carries the day, as well as the all of the other ingredients that go into building a company to produce and sell the goods or services involved. In this case, the capital funding required is in seven figures, so the potential investors, of which a number are already lined up, are not going to be scared off by some self-styled "expert" on social media. As well, because the start-up capital requirement is substantial, we' are seeking to tap into several different funding sources, including, as I mentioned to Brian McKenzie, giving the first 40 customers a 1% equity share in the company. As always, I appreciate your and everyone else's kind support on this. It certainly helps get the word out. Which is one reason why the news release is being published on beBee and LinkedIn before being distributed to the yachting and marine industry press. Anyone interested in watching how this progresses is invited to go to the website and arrange to follow by email. Thanks again, and cheers!

Franci 🐝Eugenia Hoffman

6 years ago #18

Brilliant idea, Phil. Seems if there was an issue with the TM, the state of FL would have informed you at the time you registered. I had a TM quite some time ago and there was a search done, which the results were furnished with instructions as to whether or not the TM was clear.

Wayne Yoshida

6 years ago #17

Interesting idea, Phil Friedman. The container would be a standard 40-footer?

Phil Friedman

6 years ago #16

Thank you, MIchael, for reading and commenting. And for your heads up, did you notice the stylized and hyphenated mark, to which we assert trademark rights? Not at all to be confused with the four, plain print words used by Lowrance in the example you cite. I am certain you will understand if, in matters of real-world business, as are referred to in this news release, I choose to rely on the advice of my intellectual-property attorney.

Phil Friedman

6 years ago #15

Interesting, Michael. Although I think I could make some alternate suggestions as to where you might put them ... other than on a ship. Thank you for reading and commenting. Cheers!

Phil Friedman

6 years ago #14

Thank you, Saima Khan, for sharing this news release. Cheers!

Phil Friedman

6 years ago #13

Jerry, those are all good points. We anticipate that, in most cases, the unit will be forwarded each time after use to a new area for additional cruising. The beauty of the system is that the yacht can remain in the container for an extended period of time protected from the environment and from vandalism (for a small container rental fee) until the owner can make the time to use her again. Thus, is you ship your unit to Fiji and spend, say, a month cruising the islands there, you can then ship your boat to, perhaps, Hawaii and leave her in the container for a couple of months, until you had the opportunity to fly there for a several weeks cruise in the islands there. But providing a clearing house for a secondary market would be an interesting proposition, as we're already planning and developing a network of local depots to unload, launch, and reload the units. Thanks for reading and commenting... and the good suggestions. Cheers!

Phil Friedman

6 years ago #12

Hey Brian, for the record, from time to time, I've used modified surplus containers for more than two decades now as mobile on-site workshops, storage sheds, and portable offices. Boat-In-a-Box is indeed a reversal of that reverse use -- but an interesting one, I think. I'd be happy to build a unit for you and call it the "Brian McKenzie Kick-Ass Signature Version". Could be painted in olive drab camo, with several layers of anti-ballistic Aramid (Kevlar) worked into the FRP composite. Each of the first 40 purchases of a unit will come with a 1% equity share in the company. What do you say? Thanks for reading and commenting. Cheers

Phil Friedman

6 years ago #11

Thank you, Vincent, for the good wishes. If you'd like to follow the progress of the start-up, please do sign up for updates via email by going to Cheers!

Jerry Fletcher

6 years ago #10

Phil, Great concept. What happens to the ship after I've cruised the Med? Is it loaded back up and sent home? Have you considered a secondary/rental market at the destination or using digital methods to allow use of the yacht by multiple users either in place or via shipment to another market?

Phil Friedman

6 years ago #9

Thank you, Lance, for taking the time to say so. I appreciate the kind words. Cheers!

Lance 🐝 Scoular

6 years ago #8

🥚cellent concept Phil. 👥ed 🐝🐝🐤🐳🔥🚲

Phil Friedman

6 years ago #7

Thanks, Gert, for the good wishes. As a veteran of seven-plus years of liveaboard cruising, I believe there is large potential here. Especially among those yachtsman for whom the experience of the destination is paramount and for whom the ordeal of "getting there" is far less interesting. And BTW, the crowdfunding effort should prove interesting, for as I am sure you know, the capital requirements are substantial for getting even a small operation of this sort off the ground. Cheers!

Gert Scholtz

6 years ago #6

Phil Friedman Congratulations Phil. I think this is a unique service for which there will be high demand. All the best in the crowdfunding effort and bringing the Boat In a Box to market.

Phil Friedman

6 years ago #5

Thank you, Praveen, for the well wishes. This could be your chance to have a yacht. Keep an eye out for our crowdfunding initiative to kick off in early September. Cheers!

Phil Friedman

6 years ago #4

Thank you, Ian, for the good wishes and kind words. Cheers!

Phil Friedman

6 years ago #3

Thank you, David, for the well wishes and for sharing the press notice. Cheers!

Ian Weinberg

6 years ago #2

I'm not a 'boater' but I just love innovative- entrepreneurial ideas and applications. Great stuff Phil Friedman Best of luck with the venture.

David B. Grinberg

6 years ago #1

Kudos to you on the announcement, Phil. I wish you all the best and much continued success. And, of course, calm seas captain!

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