I thought I was done getting political text messages. Then Herschel Walker reached out
November 13, 2022, The Tribune
For a while there, I was super popular. Val Demings was texting me two or three times a day. So was Mark Kelly. I even heard from two former presidents — 44 and 45! (I’m lucky enough to have friends from both sides of the aisle.)
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How Obama used social networking tools to win
Scott Goodstein · In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign. · Read the original ar ...
Punk Politico: Revolution Messaging’s Scott Goodstein
Scott Goodstein · On a Sunday in early April, Scott Goodstein set off on a motorcycle tour of Maryland horse country with his cousin and a friend from political circles. They hadn’t gone far when, at 7:30 in the morning, a GMC Yukon pickup truck coming in the other direction caught the front tire ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
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