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Parsippany

    Marketing Specialist - Parsippany, United States - DOWC

    DOWC
    DOWC Parsippany, United States

    3 weeks ago

    Default job background
    Insurance
    Description

    Job Summary:

    The Marketing Specialist will play a critical role in developing and executing outbound marketing programs that drive lead generation. Key responsibilities include creating content for print and digital efforts, end-to-end email marketing programs, SEO/SEM, CRM database management, website updates, project management, and reporting in the company's marketing team.

    Duties/Responsibilities:

    · Create, write, & review content for both print and digital efforts

    · Help manage email marketing programs, including list management best practices and segmentation

    · Help analyze, review, and implement changes to websites for search engine optimization

    · SEM campaign builds, optimizations, & management

    · Maintain a customer-focused attitude with a focus on activities that create lifetime customers

    · Performs general administrative tasks as needed

    · Help with placement of print and digital collateral – including news and feature articles, executive communications, campaigns, events, social media, email, video scripts, and PR.

    · Development and implementation of optimized web content across multiple brand properties.

    · Help develop social media presence and direct programs to improve social media reputation and recognition

    · Work with outside vendors

    · Maintain an ongoing list of projects and deadlines in teams

    · Assist with daily tasks in support of all marketing department needs

    · Assist with any other tasks outlined by the marketing team

    Required skills/Abilities:

    · Knowledge of SEO/SEM, PPC, social media, email marketing, digital advertising, retargeting, CRM, and marketing automation

    · Excellent verbal and written communication skills.

    · Driven and dynamic thinker

    · Ability to jump into a fast-paced environment and help with any marketing needs

    · Deadline and detail-oriented

    · Great time management and organizational skills

    · Content and Creative writing interests

    · Creative thinking

    · Strong desire to learn along with a professional drive

    · Solid understanding of different marketing techniques

    Education and Experience:

    · Bachelor's degree in marketing, communications, business, or related course of study

    · Expertise with database management

    · Basic working knowledge of Adobe Creative Suite

    Physical Requirements:

    · Prolonged periods of sitting at a desk and working on a computer.

    · Must be able to lift up to 15 pounds at a time.

    DOWC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact us for assistance.

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