Marketing Specialist - Florham Park, United States - ZWO USA

Description

【Job Description】

Job Title:
Marketing Specialist


Company:

ZWO USA

Location:
Florham Park, NJ


About Us:

ZWO USA is the North American subsidiary of ZWO Suzhou Co. Ltd., a leading manufacturer of innovative astronomy cameras and equipment.

We are dedicated to providing astrophotography enthusiasts across the United States and Canada with access to high-quality imaging solutions and exceptional customer service.

As we continue to expand our presence in the North American market, we are seeking a motivated and results-driven marketing specialist to join our team.

Position Overview:


Key Responsibilities:

• Develop and execute marketing strategies to increase brand awareness and drive sales growth in target markets.
• Conduct market research and analysis to identify opportunities for market expansion and product positioning.
• Manage ZWO's online presence, including website content, social media channels, and digital advertising campaigns.
• Create engaging and compelling content, including blog posts, articles, videos, and graphics, to promote ZWO products and educate customers about astrophotography.
• Monitor and analyze marketing performance metrics to track campaign effectiveness, identify trends, and optimize strategies for maximum impact.
• Build and maintain relationships with key influencers, partners, and industry organizations to enhance brand visibility and reach new audiences.
• Stay current on industry trends, competitive landscape, and emerging technologies to inform marketing strategies and identify opportunities for innovation.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven experience in marketing roles, preferably in the technology or consumer electronics industry.
• Excellent communication skills, with the ability to create compelling content and engage with diverse audiences.
• Analytical mindset with proficiency in data analysis and reporting tools to measure marketing performance and ROI.
• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches.
• Selfmotivated and resultsdriven, with the ability to work independently and collaboratively in a fastpaced environment.
• Familiarity with astronomy and astrophotography is a plus.

Why Join Us:

Opportunity to work with a passionate team of professionals dedicated to advancing technology and exploring the universe. Exciting career growth opportunities in a rapidly growing company at the forefront of the astronomy technology industry.


How to Apply:

Join us at
ZWO USA and help us bring the wonders of the universe within reach of astrophotography enthusiasts across North America.

To learn more about ZWO and our innovative product and software solutions, please visit our website or contact us directly.

Job Types:
Full-time, Part-time, Contract


Pay:
From $51,647.00 per year


Ability to Relocate:

• Florham Park, NJ 07932: Relocate before starting work (required)

Work Location:
Hybrid remote in Florham Park, NJ 07932