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    Product Marketing Specialist - Palo Alto, United States - Predii

    Predii
    Predii Palo Alto, United States

    2 weeks ago

    Default job background
    Description
    As a Product Marketing Specialist you will play a pivotal role in shaping our Productnarrative and driving business growth.

    As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy.


    Your responsibilities will include:
    Sales Enablement, Pre-sales Support
    Support Sales team in customer and market research.
    Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.
    Drive outbound marketing / lead-gen activities to fuel our sales pipeline.
    Product Marketing & Thought Leadership
    Maintain and strengthen Prediis position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.
    Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.
    Craft compelling product messaging, user stories and articulate unique selling proposition (USP).
    Content Marketing
    Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.
    Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.
    Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.
    Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.
    Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.


    Requirements and Skills:
    Bachelors degree in Business, Marketing, Communications, or a relevant field.
    2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.
    Proven experience in content generation, writing, editorial work, or comparable
    Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.
    Excellent proficiency in MS Office, specifically PowerPoint.
    Excellent verbal and written communication skills.
    Team player with collaborative attitude and proactive problem-solving
    Creative mind-set and hands-on work attitude
    by Jobble

    #J-18808-Ljbffr
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