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Palo Alto

    Digital Marketing Specialist - Palo Alto, United States - CloudEagle

    CloudEagle
    CloudEagle Palo Alto, United States

    4 days ago

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    Description
    [Full Time] Digital Marketing Specialist at (United States) | BEAMSTART Jobs

    Digital Marketing Specialist

    United States
    Date Posted
    31 Oct, 2022
    Work Location
    Palo Alto, United States
    Salary Offered
    Not Specified
    Job Type
    Full Time
    Experience Required
    3+ years
    Remote Work
    Yes
    Stock Options
    Yes
    Vacancies
    1 available
    CloudEagle is the all-in-one SaaS Platform for every phase of the SaaS Lifecycle.

    By leveraging state-of-the-art machine learning models we help enterprises to find the right software vendor, provide actionable insights on SaaS usage, and help optimize spending.

    Roles & Responsibilities

    Develop digital marketing strategy by identifying customer cohorts to whom CloudEagle can be marketed, creating & executing campaigns, and analyzing the effectiveness of such campaigns.

    Plan and execute all web, SEO/SEM, database marketing, and display advertising campaigns.
    Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
    Manage paid ads and make performance reports.
    Perform daily account management and pay-per-click accounts on Google AdWords and other search platforms.
    Create paid ads on LinkedIn and other relevant social media platforms.

    Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

    Manage and maintain updates for large keyword lists.

    Measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Develop a strategy that combines technical and content elements, to drive ongoing improvements in SEO and organic search results.

    Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.

    Requirements
    Excellent understanding of digital marketing concepts.3+ years of hands-on experience in managing digital marketing campaigns.

    Proven work experience as a Digital marketing specialist ( SEO, SMO, PPC, Google Ads, Email, ORM Content Marketing)Must have prior B2B marketing experienceFamiliarity with social media trends.

    Excellent communication skills.
    Must have 4 years of experience in the digital marketing industry.
    About

    SaaS Procurement and Optimization Platform


    Company Size:
    People

    Year Founded:

    2021


    Country:
    United States


    Company Status:
    Actively Hiring

    Looking for Partners

    Looking for Clients

    Raising Funds

    Share This Job
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