Marketing Automation Specialist - Menlo Park, United States - Planet Interactive

Planet Interactive Menlo Park, United States

1 week ago

Description

Marketing Automation Specialist

Pay Rate: Up to $50/hr depending on experience
Location: 100% Remote
Duration: 7 Months

Our well-known Technology client's Small Business Group (SBG) Marketing Channels team is looking for a Marketing Automation/ Digital Marketing Specialist to support digital marketing campaign execution.

This is a fully remote 7 month contract with the high potential to extend.

Marketing Automation Specialist Responsibilities:

Building marketing journeys in Salesforce Marketing Cloud.
Bring digital marketing trends to the team to execute on.
Manage multiple deadlines for campaign execution requests.
Manage end-to-end campaign execution which includes automation configuration, content build, audience signal assembly, marketing materials QA, and stakeholder project management.
Execute campaigns across email, Facebook Ads, and onsite channels.
Manage basic debugging within marketing systems to ensure delivery of campaigns effectively.
Manage Digital Marketing campaigns (FB Ads, SEM, display, email, etc.)
QA across digital marketing materials before launching and publishing.

Marketing Automation Specialist Requirements:

3+ years' experience minimum.
Bachelor's degree.
Experience with global B2B or B2C digital multi-channel marketing campaign strategy and planning.
Experience with commercial marketing automation tools (Salesforce Marketing Cloud Preferred).
Clear understanding of email marketing best practices and strategy.
Clear and effective verbal and written communication.
Ability to understand large digital marketing systems.
Ability to build and manipulate content with a CMS tool (eg. Knak, Hubspot, Dreamweaver)
Exceptional prioritization and project management skills and working tool knowledge (eg. Monday, Trello, Jira).
Basic knowledge of HTML (email content manipulation).
Basic knowledge of SQL (segmentation building).

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