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    Director of Marketing - Orlando, United States - Florida Institute Of Recording Sound & Technology

    Florida Institute Of Recording Sound & Technology
    Florida Institute Of Recording Sound & Technology Orlando, United States

    3 weeks ago

    Default job background
    Description
    EOE Statement
    We are an equal employment opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

    Open Date
    5/2/2024

    Full-Time/Part-Time
    Full-Time

    Exempt/Non-Exempt
    Exempt

    Description

    Director of Marketing

    Why F.I.R.S.T. Institute?

    F.I.R.S.T. Institute in Orlando, FL offers a fun, challenging work environment that supports teamwork and inspires professional excellence. When you consider a career with F.I.R.S.T.

    Institute, know you will be joining a passionate team about the education they provide and the growth they are looking to bring to the company.

    F.I.R.S.T. Institute Mission

    F.I.R.S.T. Institute's mission is to prepare students for successful entry-level careers in the digital media industry. The training philosophy centers on intensive, hands-on education, interactive distance learning, and continual advancement in technology.

    About the Role

    The Manager of Marketing holds ultimate responsibility for F.I.R.S.T. Institute's marketing activities and oversees the development and delivering a fully integrated marketing strategy for the school.

    Roles and Responsibilities
    Development and implementation of the brand strategy
    Developing the marketing strategy for new and existing programs
    Overseeing marketing strategy implementation - including campaigns, events, digital marketing, and PR
    Working closely with the school's Admissions team, enabling them to meet their enrollment objectives by providing them with appropriate tools, materials, and presentations
    Guiding the day-to-day activities of the marketing team
    Ensuring that the marketing team implements the marketing objectives
    Work closely with the educational management team to define marketing materials?and programs
    Manage social media presence and direct programs to improve social media?reputation and recognition
    Developing, delivering, and managing marketing, advertising, and communications strategies for the organization from start to finish
    Undertake continuous analysis of the competitive environment and consumer trends
    Researching demand for our products and services
    Competitor research
    Identifying potential students and how to reach them
    Understanding and developing marketing budgets that can meet the enrollment goals set by the institution
    Building brand awareness and positioning
    Supporting sales and lead generation efforts

    Other Duties

    Due to the forever-changing environment in the marketing field, other duties and responsibilities can be assigned as needed by leadership to achieve enrollment goals and retainment requirements for students.

    Recommended Requirements
    Bachelor's degree in Marketing OR equivalent experience of success in mid-senior level marketing roles
    A confident, driven, and dynamic leader
    Entrepreneurial mindset with the ability to spot original branding opportunities
    Experience in video production, photography, and or graphic design.

    Physical Requirements
    Prolonged periods of sitting at a desk and working on a computer.
    Must be able to lift 15 pounds at times.
    Must be able to physically access and navigate each department at our facility.

    The salary range for this role is $75 - $85 annually.

    Benefits
    Paid Vacation
    Paid Holidays
    Paid Personal time off
    Dental, Health, and Vision Insurance
    Employee Assistance Program
    Retirement Plan

    Ideal Candidate Characteristics
    Enjoys the thrill of helping others achieve their dreams
    Thirsty for growth; enjoys bettering themselves day in and day out
    Strong passion for providing incredible service to our prospects
    Able to work independently, but understands the value of a team
    High work ethic and standards of excellence
    Exceptional understanding of people in a telephone environment

    Tips for Applicants
    Please visit to get an inside look at the vibe and feel of F.I.R.S.T. Institute to see if our company is a good fit for you
    Submissions without resumes attached will not be considered
    Overall social media image should be professional - a completed LinkedIn presence is preferred for all candidates

    Close Date
    6/2/2024

    Req Number

    This position is currently accepting applications.
    #J-18808-Ljbffr
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